Human Machine Interaction & Interfaces with Embedded Systems
Around 25 people from industry attended this ICES seminar, hosted by Stoneridge at their site in Bromma on Thursday 2 February 2012.
Stoneridge is a designer and manufacturer of Driver Information Systems with design and development in Bromma and production in Örebro and Tallin. Their key products are instrument clusters, tachographs and telematics.
In this HMI seminar, Stoneridge’s predevelopment team put the spotlight on "the User" and the importance of involving them in product development. Invited speakers shared views and illustrated how they have started working with their users.
Stoneridge's HMI designers Anna Lundgren and Emelie Osbeck spoke of incorporating users into product development.
Elina Eriksson (PhD-student in Human-computer Interaction at KTH Royal Institute of Technology) conducts research on user-centred systems design (UCSD), and how to introduce it in organizations, mainly public authorities. She described user involvement - both in research in general, and in her own research results in particular, including use of the Persona-method and scenarios (useful when direct participation of users is difficult). Elina also presented a method developed at Uppsala University called Collegial verbalisation.
Another industrial viewpoint was provided by two speakers from Antrop, a company which helps others to create products and services that meet business goals and are pleasing to use. Everything they do is based on actual user needs, explored in ethnographic methods such as interviews and observations. They believe in achieving business goals by designing efficient, usable and attractive products.
Martin (user experience designer and co-founder) and Ellinor (user experience researcher) demonstrated that in a world where numerous products and services compete for customers' attention - price and performance alone are no longer enough. "You have to get to know your customers' reality and you will find out what other values are important. They will talk about how to acquire customer insights and how to use them to create attractive products and services."
To find out more, you can read the presentations as pdfs via the links below.