Associate professor, Docent
Phone: 08 - 790 87 34
Visiting adress: Lindstedsvägen 30, Room: 254
Henrik Uggla is an Associate Professor in Strategic Brand Brand Management at the department of Industrial Marketing. He received his MSBA and P.h.D in Marketing at the School Of Business, Stockholm University, and his associate professor diploma (i.e., docent) in strategic brand management from INDEK KTH. and INDEK, KTH. His primary research interest revolves around complex forms of brand leveraging, featuring, line, vertical and brand extensions and strategic brand alliances (co-branding and ingredient branding). In addition, his research efforts is focused on the strategic intersection between brand architecture and brand portfolio strategy. Driven by a genuine blend of research curiosity combined with a pedagogic passion, Henrik has published ten journal article and ten books, on his main topics, used as course literature across Scandinavia. He had single author articles in major peer-reviewed International Journals such as the European Journal Of Marketing and The Journal Of Brand Management.