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Maria Rosa Parra Villanueva is Assistant Director Marketing & Technology for the MBA Programmes at the Rotterdam School of Management, Erasmus University since January 2011, she is responsible for the use and implementation of technology for marketing and recruitment purposes at the RSM. She has been responsible for the recruitment and marketing for the Full-time and Executive MBA programmes. With more than 14 years of working experience in the education industry.
Maria Rosa is affiliated to GMAC among other institutions related to business education and has been representative of RSM for PIM an international exchange association. She participated with a paper in the 8th EDINEB Conference in Nice, France on Innovation in education practices
Her research interest is Sales performance, CRM implementation, use of Technology on Sales Practice and Technology in Marketing practice.
Maria Rosa has a Master in Education with specialization in communication from EGADE-ITEM Mexico and a Bachelor Degree in International Trade from the same institution.