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HU1000 Industrial Marketing 7.5 credits

Industriell marknadsföring

  • Educational level

    First cycle

  • Academic level (A-D)

    A

  • Subject area

    Industrial Management
    Techonology

  • Grade scale

    A, B, C, D, E, FX, F

Course offerings

Spring 13 for programme students

Spring 14 for programme students

Learning outcomes

Marketing means tobring a product into line with consumer or producer needs. The course will bring perspective from the view of companys, researchers and consultants. Literature and lectures discuss strategies, market information and buying behaviour. The student willacquaint oneself with different concepts, methods, models and approaches in marketing management and apply the knowledge by performing a marketing plan to a industrial product or a company. Focus will be the distinctive features in industrial marketing.

After the course, the participants will be able to:

  • have superficial knowledge of common concepts, methods and approaches that is characteristic in modern industrial marketing
  • perform an analysis from the present situation with respect to strengths and weeknesses in a product/company
  • formulate a marketing plan including both strategic analysis and suggestions for practical acting
  • know about the difference between consumer and producer market
  • put together a balanced score card overview
  • know about the most important laws regulating behaviour of marketing actors
  • conduct a presentation of a marketing plan to a group of up to 5-50 audience.

Course main content

  • Fundamental marketing theory
  • Marketing planning, analysis, strategies and activities.
  • Balanced score card and benchmarking.
  • Negotiation skills
  • Market information, market research, consumer behaviour and decision process.
  • Presentation skills

Eligibility

HU1900, Business Economics and Organizational Behaviour or corresponding knowledge.

Prerequisites

ML1020 Industrial Economics and Organisation or equivalent

Literature

Armstrong. G. mfl. Marketing and Introduction, Prentice Hall, First Edition 2009

Examination

  • PRO1 - Project, 4.0 credits, grade scale: A, B, C, D, E, FX, F
  • TEN1 - Examination, 3.0 credits, grade scale: A, B, C, D, E, FX, F
  • ÖVN1 - Exercises, 0.5 credits, grade scale: P, F

Offered by

ITM/Applied Mechanical Engineering

Examiner

Claes Hansson <chansson@kth.se>

Version

Course plan valid from: Autumn 10.
Examination information valid from: Autumn 07.