ME1023 Industrial Marketing 6.0 credits
The course prepares students for roles in marketing, in theory and practice.
Educational levelFirst cycle
Academic level (A-D)B
Subject areaIndustrial Management
Grade scaleA, B, C, D, E, FX, F
PeriodsAutumn 13 P1 (6.0 credits)
Start date2013 week: 36
End date2013 week: 44
Language of instructionSwedish
Number of lectures
Number of exercises
Form of studyNormal
Number of places *Min. 5
*) The Course date may be cancelled if number of admitted are less than minimum of places.
ScheduleSchedule (new window)
Course responsibleHenrik Uggla <firstname.lastname@example.org>
TeacherHenrik Uggla <email@example.com>
Elective for all programs
Introductory course in Marketing, covering basics of marketing, analysis and marketing concepts.
Course main content
Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding and Competitive Analysis, Product Portfolio Analysis.
6,0 hp in Industrial Economics, basic course or equivalent course.
Specific entrance requiements - course prerequisites in Mathematics, Physics and Chemistry or at least one year of studies at university level in these subjects.
Basic course in industrial management.
You will be informed when course starts.
- SEM1 - Seminars, 3.0 credits, grade scale: P, F
- TEN1 - Examination, 3.0 credits, grade scale: A, B, C, D, E, FX, F
ITM/Industrial Economics and Management
Henrik uggla, firstname.lastname@example.org, +46 8 79087 34
Course plan valid from:
Examination information valid from: Spring 10.