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ME1023 Industrial Marketing 6.0 credits

Industriell marknadsföring

The course prepares students for roles in marketing, in theory and practice.

  • Educational level

    First cycle

  • Academic level (A-D)

    B

  • Subject area

    Industrial Management
    Techonology

  • Grade scale

    A, B, C, D, E, FX, F

Course offerings

Autumn 13 for programme students

  • Periods

    Autumn 13 P1 (6.0 credits)

  • Application code

    50855

  • Start date

    2013 week: 36

  • End date

    2013 week: 44

  • Language of instruction

    Swedish

  • Campus

    KTH Campus

  • Number of lectures

  • Number of exercises

  • Tutoring time

    Daytime

  • Form of study

    Normal

  • Number of places *

    Min. 5

    *) The Course date may be cancelled if number of admitted are less than minimum of places.

  • Schedule

    Schedule (new window)

  • Course responsible

    Henrik Uggla <huggla@kth.se>

  • Teacher

    Henrik Uggla <huggla@kth.se>

  • Target group

    Elective for all programs

Learning outcomes

Introductory course in Marketing, covering basics of marketing, analysis and marketing concepts.

Course main content

Marketing Concept, Marketing Mix, Market Segmentation, Customer Relationship Management, Branding and Competitive Analysis, Product Portfolio Analysis.

Disposition

6,0 hp in Industrial Economics, basic course or equivalent course.

Eligibility

Specific entrance requiements - course prerequisites in Mathematics, Physics and Chemistry or at least one year of studies at university level in these subjects.

Prerequisites

Basic course in industrial management.

Literature

You will be informed when course starts.

Examination

  • SEM1 - Seminars, 3.0 credits, grade scale: P, F
  • TEN1 - Examination, 3.0 credits, grade scale: A, B, C, D, E, FX, F

Offered by

ITM/Industrial Economics and Management

Contact

Henrik uggla, henrik.uggla@indek.kth.se, +46 8 79087 34

Examiner

Henrik Uggla

Supplementary information

Replaces ME2023.

Version

Course plan valid from: Autumn 10.
Examination information valid from: Spring 10.