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ME2095 e-Business Strategies 7.5 credits

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Application

For course offering

Spring 2024 Start 18 Mar 2024 programme students

Application code

60436

Headings with content from the Course syllabus ME2095 (Spring 2020–) are denoted with an asterisk ( )

Content and learning outcomes

Course disposition

See the course syllabus.

Course contents

  • Analysis of different frameworks for e-strategies
  • Strategy options in e-business markets
  • Study of the possibilities in an e-business market
  • To choose appropriate strategies for buyer and vendor in an e-market
  • Application and evaluation of mobile trade
  • Implementation of different e-business strategies
  • Systematic ways to develop innovations with the aim to make the competition irrelevant

Intended learning outcomes

On completion of the course, the student should be able to

  1. describe and apply central concepts in e-business strategies for different platforms in different sectors
  2. give an account of and analyse macro environment and business structure when developing e-business strategies
  3. give an account of and analyse the internal dimensions when developing an e-business
  4. describe and apply "value process framework"
  5. analyse scientific articles and argue for different underlying theoretical concepts for e -business strategies.

Literature and preparations

Specific prerequisites

ME1315 Industrial Marketing for I or ME1035 Marketing Management completed

Recommended prerequisites

No information inserted

Equipment

No information inserted

Literature

Course litterature will be announced at the start of the course.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • INL1 - Assignment, 3.0 credits, grading scale: P, F
  • INL2 - Assignment, 4.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Opportunity to complete the requirements via supplementary examination

See the course syllabus.

Opportunity to raise an approved grade via renewed examination

Decided by the examiner.

Examiner

Profile picture Mana Farshid

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

ITM/Industrial Economics and Management

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

See the course and program directory.

Contact

Mana Farshid (mana.farshid@indek.kth.se)