ME2813 Business Model Innovation 7.5 credits

• Educational level

  Second cycle

• Academic level (A-D)

• Subject area

  Industrial Management
  

• Grade scale

  A, B, C, D, E, FX, F

• Course page on KTH Social

Learning outcomes

The learning outcomes for the course are for the participants to be able to independently:

• Explain the importance of business models and business model innovation to value creation in 21st Century businesses
• Describe how business models emerge
• Analyze and evaluate currently used business models
• Modify existing business models as a method of differentiating the business
• Develop new business models as a method of create competitve advantage
• Test certain aspects of the business model before widespread roll out

Course main content

While technology innovation, product/service innovation and even process innovation are often taught, it is business model innovation that is driving the growth or many enterprises.

Leading companies such a McDonald's, Microsoft, Xerox, GE, Amazon, H & M, Dell, eBay, Lego, Federal Express and others owe much of their success and even existence, in many cases, to business model innovation. However, still most courses emphasize product/service and or technology innovation.

The course takes a practical approach to understanding, teaching and building business models. Whether it is breaking down business models into their fundamental components, analyzing the current models used in certain industries or synthesizing new models from models existing in various industries, this course aims to place business model innovation at the center of the value creation.

Disposition

The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Eligibility

Students must have a minimum of 120 hp.

Prerequisites

For programme students at KTH 120 hp is required.

For all other students 180 hp is required as well as english A + B, or equivalent.

Literature

Business Model Generation by Alexander Osterwalder

The Four Steps to the Epiphany by Steven Blank

Ytterligarelitteratur meddelasi samband med start och meddelas inskrivna studenter.

Further literature will be announced later on to enrolled students.

Examination

• INL1 - Assignments, 2.0 credits, grade scale: A, B, C, D, E, FX, F
• INL2 - Written Report, 4.0 credits, grade scale: A, B, C, D, E, FX, F
• SEM1 - Seminars, 1.5 credits, grade scale: A, B, C, D, E, FX, F

The final grade will be bases on:

• the level of the team's final project and presentation
• the level of the indivdual assignments
• attendance - which is compulsory!

Offered by

ITM/Industrial Economics and Management

Contact

Lisa Thorén, lisa.thoren@sses.se

Examiner

Terrence Brown <terrence@kth.se>

Supplementary information

All registration queries should be addressed to the SSES Education Registrat at registrar@sses.se.

Any other administratie issues can be addressed to SSES Education Administator atlisa.thoren@sses.se

The couse is offered within the framework of The Stockholm School of Entrepreneurship.

Responsible institution: Royal Institute of Technology (KTH).

Version

Course plan valid from: Autumn 12.
Examination information valid from: Autumn 12.