Class information for:
Level 1: FOOD ADVERTISING//FOOD MARKETING//FOOD ADVERTISEMENTS

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
11423 916 41.0 42%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
100 24828 PUBLIC HEALTH NUTRITION//APPETITE//JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 FOOD ADVERTISING Author keyword 52 72% 4% 41
2 FOOD MARKETING Author keyword 31 49% 5% 46
3 FOOD ADVERTISEMENTS Author keyword 18 83% 1% 10
4 FOOD COMMERCIALS Author keyword 6 100% 0% 4
5 TELEVISION ADVERTISING Author keyword 5 30% 1% 13
6 FOOD PUBLICITY Author keyword 4 75% 0% 3
7 SPOKES CHARACTERS Author keyword 4 75% 0% 3
8 HLTH STRATEGIES Address 4 56% 1% 5
9 RUDD FOOD POLICY OBES Address 4 15% 3% 23
10 ADVERTISING TO CHILDREN Author keyword 3 100% 0% 3

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 FOOD ADVERTISING 52 72% 4% 41 Search FOOD+ADVERTISING Search FOOD+ADVERTISING
2 FOOD MARKETING 31 49% 5% 46 Search FOOD+MARKETING Search FOOD+MARKETING
3 FOOD ADVERTISEMENTS 18 83% 1% 10 Search FOOD+ADVERTISEMENTS Search FOOD+ADVERTISEMENTS
4 FOOD COMMERCIALS 6 100% 0% 4 Search FOOD+COMMERCIALS Search FOOD+COMMERCIALS
5 TELEVISION ADVERTISING 5 30% 1% 13 Search TELEVISION+ADVERTISING Search TELEVISION+ADVERTISING
6 FOOD PUBLICITY 4 75% 0% 3 Search FOOD+PUBLICITY Search FOOD+PUBLICITY
7 SPOKES CHARACTERS 4 75% 0% 3 Search SPOKES+CHARACTERS Search SPOKES+CHARACTERS
8 ADVERTISING TO CHILDREN 3 100% 0% 3 Search ADVERTISING+TO+CHILDREN Search ADVERTISING+TO+CHILDREN
9 FOOD PROMOTIONS 3 100% 0% 3 Search FOOD+PROMOTIONS Search FOOD+PROMOTIONS
10 INFORMAS 3 45% 1% 5 Search INFORMAS Search INFORMAS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 NUTRITIONAL CONTENT 29 63% 3% 29
2 AUSTRALIAN TELEVISION 26 87% 1% 13
3 COMMERCIALS 19 19% 10% 91
4 CHILDRENS TELEVISION 16 42% 3% 30
5 ADVERGAMES 13 80% 1% 8
6 PURCHASE REQUESTS 11 100% 1% 6
7 CHANNEL ONE 8 70% 1% 7
8 FOOD MESSAGES 8 62% 1% 8
9 US TELEVISION 6 80% 0% 4
10 LICENSED CHARACTERS 6 71% 1% 5

Journals

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs 2015 3 43 67%
The impact of initiatives to limit the advertising of food and beverage products to children: a systematic review 2013 20 20 100%
Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary 2013 37 19 58%
Television advertising and branding. Effects on eating behaviour and food preferences in children 2013 25 51 71%
A systematic review of persuasive marketing techniques to promote food to children on television 2014 3 36 89%
A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done 2009 101 32 59%
ObesiTV: How television is influencing the obesity epidemic 2012 24 92 43%
Obesity and industry self-regulation of food and beverage marketing: a literature review 2014 4 16 44%
Monitoring food and non-alcoholic beverage promotions to children 2013 8 46 72%
Industry Progress to Market a Healthful Diet to American Children and Adolescents 2011 34 30 43%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 HLTH STRATEGIES 4 56% 0.5% 5
2 RUDD FOOD POLICY OBES 4 15% 2.5% 23
3 CONSUMER BEHAV ANAL 3 100% 0.3% 3
4 CANADIAN HYPERTENS ADVISORY COMM 2 67% 0.2% 2
5 KISSILEFF STUDY HUMAN INGEST BEHAV 2 26% 0.8% 7
6 LAKESIDE CHILD HLTH 2 50% 0.3% 3
7 PUBL HLTH ADVOCACY WESTERN AUSTRALIA 2 26% 0.5% 5
8 DEAKIN POPULAT HLTH 1 30% 0.3% 3
9 NSW OVERWEIGHT OBES 1 16% 0.7% 6
10 BRITISH HEART FDN HLTH PROMOT GRP 1 12% 0.9% 8

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000185293 CHILDRENS INFLUENCE//FAMILY DECISION MAKING//CONSUMER SOCIALIZATION
2 0.0000117497 NUTRITION LABELLING//FOOD LABELS//FOOD LABEL
3 0.0000116219 PARENTAL MEDIATION//VIDEO DEFICIT//EDUCATIONAL TELEVISION
4 0.0000099897 SUGAR SWEETENED BEVERAGES//SWEETENED BEVERAGES//SOFT DRINKS
5 0.0000095123 FOOD ENVIRONMENT//FOOD DESERTS//FOOD ACCESS
6 0.0000093621 PORTION SIZE//PLATE SIZE//MENU LABELING
7 0.0000091329 FAMILY MEALS//PRESSURE TO EAT//PARENTAL FEEDING PRACTICES
8 0.0000087291 ALCOHOL MKT YOUTH//ALCOHOL MARKETING//TOBACCO CONTROL
9 0.0000082314 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
10 0.0000079456 JOURNAL OF PUBLIC POLICY & MARKETING//ZWERLING FAMILY TERM CHAIR//DECEPTIVE ADVERTISING