Class information for:
Level 1: SPONSORSHIP//AMBUSH MARKETING//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
17190 549 47.3 38%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
158 21929 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 SPONSORSHIP Author keyword 30 36% 12% 67
2 AMBUSH MARKETING Author keyword 23 100% 2% 10
3 INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP Journal 18 33% 8% 46
4 SPONSORSHIP EFFECTIVENESS Author keyword 14 100% 1% 7
5 CELEBRITY ENDORSEMENT Author keyword 13 55% 3% 16
6 SPORTS SPONSORSHIP Author keyword 10 63% 2% 10
7 EVENT SPONSORSHIP Author keyword 9 83% 1% 5
8 SPORT SPONSORSHIP Author keyword 6 53% 1% 8
9 SPONSORSHIP EVALUATION Author keyword 6 100% 1% 4
10 CELEBRITY ADVOCACY Author keyword 4 75% 1% 3

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 SPONSORSHIP 30 36% 12% 67 Search SPONSORSHIP Search SPONSORSHIP
2 AMBUSH MARKETING 23 100% 2% 10 Search AMBUSH+MARKETING Search AMBUSH+MARKETING
3 SPONSORSHIP EFFECTIVENESS 14 100% 1% 7 Search SPONSORSHIP+EFFECTIVENESS Search SPONSORSHIP+EFFECTIVENESS
4 CELEBRITY ENDORSEMENT 13 55% 3% 16 Search CELEBRITY+ENDORSEMENT Search CELEBRITY+ENDORSEMENT
5 SPORTS SPONSORSHIP 10 63% 2% 10 Search SPORTS+SPONSORSHIP Search SPORTS+SPONSORSHIP
6 EVENT SPONSORSHIP 9 83% 1% 5 Search EVENT+SPONSORSHIP Search EVENT+SPONSORSHIP
7 SPORT SPONSORSHIP 6 53% 1% 8 Search SPORT+SPONSORSHIP Search SPORT+SPONSORSHIP
8 SPONSORSHIP EVALUATION 6 100% 1% 4 Search SPONSORSHIP+EVALUATION Search SPONSORSHIP+EVALUATION
9 CELEBRITY ADVOCACY 4 75% 1% 3 Search CELEBRITY+ADVOCACY Search CELEBRITY+ADVOCACY
10 CELEBRITY ENDORSER 4 75% 1% 3 Search CELEBRITY+ENDORSER Search CELEBRITY+ENDORSER

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 SPOKESPERSON 34 65% 6% 33
2 EVENT SPONSORSHIP 27 78% 3% 18
3 OLYMPIC SPONSORSHIP 27 92% 2% 11
4 SOCIAL SPONSORSHIPS 26 100% 2% 11
5 CORPORATE SPONSORSHIP 21 78% 3% 14
6 MATCH UP HYPOTHESIS 19 50% 5% 27
7 SPORT SPONSORSHIP 14 100% 1% 7
8 PRODUCT TYPE 13 55% 3% 16
9 CELEBRITY ENDORSERS 11 54% 3% 14
10 UP HYPOTHESIS 9 83% 1% 5

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP 18 33% 8% 46

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Sponsorship-linked marketing: Opening the black box 2005 103 59 46%
An international review of sponsorship research 1998 136 15 40%
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context 2008 17 41 56%
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding 2012 7 50 42%
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework 2011 4 29 66%
Understanding sponsorship effects 2001 100 21 38%
Halos, billboards, and the taxation of charitable sponsorships 2007 2 7 86%
Women and sport in the 1990s: Reflections on "Embracing stars, ignoring players" 2001 9 4 100%
Mega-special-event promotions and intent to purchase: A longitudinal analysis of the super bowl 2008 5 22 59%
Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis 2015 0 38 61%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 SPORT MANAGEMENT PROGRAMME 2 50% 0.5% 3
2 GLOBAL SPORT MANAGEMENT PROGRAMME 1 50% 0.4% 2
3 SPORTS ADM 1 22% 0.7% 4
4 ENGN EXCELLENCE TEACHING LEARNING 1 33% 0.4% 2
5 CPCPH 1 50% 0.2% 1
6 GAINS ARGUMANS 1 50% 0.2% 1
7 GLOBALISAT TEAM 1 50% 0.2% 1
8 LIBERAL PROFESS 1 50% 0.2% 1
9 SOCIAL POLICY SOCIAL 1 50% 0.2% 1
10 MEDIA POLICY CULTURE GRP 1 29% 0.4% 2

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000193227 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
2 0.0000190011 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
3 0.0000137172 CELEBRITY WORSHIP//CELEBRITY THEMED AIRCRAFT//ACHIEVEMENT VANITY
4 0.0000120914 HOOLIGANISM//NEGOTIATED MANAGEMENT//FOOTBALL HOOLIGANISM
5 0.0000109344 MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION
6 0.0000078230 SPORT SCI EXERCISE HLTH M408//SPONSORSHIP//PSYCHOSOCIOL
7 0.0000075727 MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER
8 0.0000074945 EVALUATIVE CONDITIONING//CONTINGENCY AWARENESS//PROPOSITIONAL MODEL
9 0.0000069039 CORPORATE SOCIAL RESPONSIBILITY//JOURNAL OF BUSINESS ETHICS//CORPORATE SOCIAL PERFORMANCE
10 0.0000061412 ELECTRONIC WORD OF MOUTH//WORD OF MOUTH//ONLINE REVIEWS