Class information for:
Level 1: JOURNAL OF PUBLIC POLICY & MARKETING//ZWERLING FAMILY TERM CHAIR//DECEPTIVE ADVERTISING

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
20721 388 36.1 21%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
158 21929 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 JOURNAL OF PUBLIC POLICY & MARKETING Journal 8 10% 20% 76
2 ZWERLING FAMILY TERM CHAIR Address 1 100% 1% 2
3 DECEPTIVE ADVERTISING Author keyword 1 30% 1% 3
4 ACCOUNTING LAW Address 1 16% 1% 5
5 ACCESSIBILITY DIAGNOSTICITY Author keyword 1 50% 0% 1
6 ADVERTISING DISCLOSURE Author keyword 1 50% 0% 1
7 CIVIC CONSCIOUSNESS Author keyword 1 50% 0% 1
8 COMMON CARRIAGE Author keyword 1 50% 0% 1
9 ELDERLY VICTIMIZATION Author keyword 1 50% 0% 1
10 INSTITUTIONAL SUCCESS Author keyword 1 50% 0% 1

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class		 LCSH search Wikipedia search
1 DECEPTIVE ADVERTISING 1 30% 1% 3 Search DECEPTIVE+ADVERTISING Search DECEPTIVE+ADVERTISING
2 ACCESSIBILITY DIAGNOSTICITY 1 50% 0% 1 Search ACCESSIBILITY+DIAGNOSTICITY Search ACCESSIBILITY+DIAGNOSTICITY
3 ADVERTISING DISCLOSURE 1 50% 0% 1 Search ADVERTISING+DISCLOSURE Search ADVERTISING+DISCLOSURE
4 CIVIC CONSCIOUSNESS 1 50% 0% 1 Search CIVIC+CONSCIOUSNESS Search CIVIC+CONSCIOUSNESS
5 COMMON CARRIAGE 1 50% 0% 1 Search COMMON+CARRIAGE Search COMMON+CARRIAGE
6 ELDERLY VICTIMIZATION 1 50% 0% 1 Search ELDERLY+VICTIMIZATION Search ELDERLY+VICTIMIZATION
7 INSTITUTIONAL SUCCESS 1 50% 0% 1 Search INSTITUTIONAL+SUCCESS Search INSTITUTIONAL+SUCCESS
8 INTERNET DECEPTION 1 50% 0% 1 Search INTERNET+DECEPTION Search INTERNET+DECEPTION
9 QUALITY OF PUBLIC INSTITUTIONS 1 50% 0% 1 Search QUALITY+OF+PUBLIC+INSTITUTIONS Search QUALITY+OF+PUBLIC+INSTITUTIONS
10 RECOGNITION STRATEGIES 1 50% 0% 1 Search RECOGNITION+STRATEGIES Search RECOGNITION+STRATEGIES

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 FTC 15 43% 7% 26
2 VIEWER MISCOMPREHENSION 12 86% 2% 6
3 AFFIRMATIVE DISCLOSURE 9 64% 2% 9
4 TELEVISED COMMUNICATION 3 60% 1% 3
5 CONSUMER INTEREST 2 67% 1% 2
6 DISCLAIMERS 2 33% 1% 5
7 ALCOHOL WARNING LABEL 1 38% 1% 3
8 CLEARANCE PRACTICES 1 100% 1% 2
9 CONSPICUOUS STANDARD 1 50% 1% 2
10 TELEVISED ADVERTISING DISCLOSURES 1 100% 1% 2

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 JOURNAL OF PUBLIC POLICY & MARKETING 8 10% 20% 76

Reviews


Title Publ. year Cit. Active references % act. ref.
to same field
A MARKET SOLUTION TO GREEN MARKETING - SOME LESSONS FROM THE ECONOMICS OF INFORMATION 1994 25 21 52%
The best puffery article ever 2006 12 40 30%
THE EUROPEAN-COMMUNITY FRAMEWORK FOR DISTANCE SELLING - A REVIEW 1994 2 1 100%
The FTC's consumer protection program during the Miller years: Lessons for administrative agency structure and operation 1997 5 8 25%
The "persuasion route" of the law: Advertising and legal persuasion 2000 5 28 7%
CONSUMER POLICY REMEDIES AND CONSUMER SEGMENT INTERACTIONS 1989 14 34 26%
The FTC and new paternalism 2008 6 81 9%
Consumer behavior: A quadrennium 1998 25 206 4%
STRICT LIABILITY AND THE MARKETING OF SERVICES VS GOODS - A JUDICIAL-REVIEW 1987 2 8 13%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 ZWERLING FAMILY TERM CHAIR 1 100% 0.5% 2
2 ACCOUNTING LAW 1 16% 1.3% 5
3 PL PSYCHOL CHAIR 1 50% 0.3% 1
4 LEMKE JOURNALISM 0 33% 0.3% 1
5 CONSUMER IND SERV MANAGEMENT 0 25% 0.3% 1
6 LAW HIST 0 25% 0.3% 1
7 MKT LAW 0 25% 0.3% 1
8 EDEHN 0 20% 0.3% 1
9 OFF P CRIPT DRUG PROMOT 0 20% 0.3% 1
10 PAN PACIFIC INT STUDIES 0 10% 0.3% 1

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000144014 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
2 0.0000121714 CONSUMER BOYCOTT//FACTORY RELOCATION//BOYCOTT
3 0.0000110547 WARNINGS//SIGNAL WORDS//SAFETY DATA SHEETS
4 0.0000109937 DIRECT TO CONSUMER ADVERTISING//DTCA//DTC ADVERTISING
5 0.0000106849 FOOD AND DRUG LAW JOURNAL//ADVOCACY NETWORK//AGR LAW
6 0.0000103323 JOURNAL OF CONSUMER POLICY//GLOBAL PHARMACEUTICALS//INSTITUTIONAL PARADIGM
7 0.0000101842 NUTRITION LABELLING//FOOD LABELS//FOOD LABEL
8 0.0000083749 OCCUPATIONAL LICENSING//LEGAL MARKET//OCCUPATIONAL LICENSURE
9 0.0000081129 CREDENCE GOODS//QUALITY SIGNALING//MONEY BACK GUARANTEES
10 0.0000079456 FOOD ADVERTISING//FOOD MARKETING//FOOD ADVERTISEMENTS