Class information for:
Level 1: JOURNAL OF SOCIAL MARKETING//SOCIAL MARKETING//SOCIAL MARKETING DEFINITION

Basic class information

Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes

The table includes all classes above and classes immediately below the current class.



Cluster id Level Cluster label #P
4 4 PSYCHIATRY//PSYCHOLOGY, CLINICAL//PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH 1867560
707 3       ANNALES MEDICO-PSYCHOLOGIQUES//EVOLUTION PSYCHIATRIQUE//SOCIOLOGY OF HEALTH & ILLNESS 6952
3615 2             JOURNAL OF SOCIAL MARKETING//SOCIAL MARKETING//JOURNAL OF HEALTH COMMUNICATION 1364
25887 1                   JOURNAL OF SOCIAL MARKETING//SOCIAL MARKETING//SOCIAL MARKETING DEFINITION 290

Terms with highest relevance score



rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF SOCIAL MARKETING journal 1298764 9% 44% 27
2 SOCIAL MARKETING authKW 1005335 25% 13% 73
3 SOCIAL MARKETING DEFINITION authKW 217357 1% 100% 2
4 CRITICAL MARKETING authKW 208990 2% 38% 5
5 CRITICAL SOCIAL MARKETING authKW 144903 1% 67% 2
6 SOCIAL MKT GRIFFITH address 139726 1% 43% 3
7 2ND WORLD NON PROFIT AND SOCIAL MARKETING CONFERENCE authKW 108678 0% 100% 1
8 ABORIGINAL TARGET AUDIENCES authKW 108678 0% 100% 1
9 ADULT ONCOL HLTH SOCIAL BEHAV address 108678 0% 100% 1
10 AGING BENCHMARKS authKW 108678 0% 100% 1

Web of Science journal categories



chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 11859 38% 0% 109
2 Public, Environmental & Occupational Health 1389 29% 0% 84
3 Communication 528 6% 0% 16
4 Hospitality, Leisure, Sport & Tourism 187 2% 0% 7
5 Social Sciences, Interdisciplinary 157 4% 0% 12
6 Information Science & Library Science 151 4% 0% 11
7 Health Policy & Services 86 3% 0% 9
8 Social Sciences, Biomedical 82 2% 0% 7
9 Public Administration 66 2% 0% 5
10 Planning & Development 57 2% 0% 6

Address terms



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 SOCIAL MKT GRIFFITH 139726 1% 43% 3
2 ADULT ONCOL HLTH SOCIAL BEHAV 108678 0% 100% 1
3 BURRELL BEHAV HLTH 108678 0% 100% 1
4 CIBERDEMHOSP UNIV ST JOAN 108678 0% 100% 1
5 GLOBAL SOCIAL MKT PRACTICE 108678 0% 100% 1
6 HLTH EDUC PROMOT FUNCT NUTR OXIDAT CARDIOVASC 108678 0% 100% 1
7 IISPVCIBERDEMNFOC GRPUNIT LIPIDS ARTERIOSCLE 108678 0% 100% 1
8 INSIGHTS PRACTICE 108678 0% 100% 1
9 INTERDISICPLINAR NEUROCIENCIAS CLIN 108678 0% 100% 1
10 KLOTZ MULLER TOOVEY GBR 108678 0% 100% 1

Journals



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF SOCIAL MARKETING 1298764 9% 44% 27
2 JOURNAL OF PUBLIC POLICY & MARKETING 31563 5% 2% 15
3 MARKETING INTELLIGENCE & PLANNING 12089 2% 2% 7
4 JOURNAL OF MACROMARKETING 10053 2% 2% 5
5 HEALTH EDUCATION QUARTERLY 8156 2% 1% 6
6 EUROPEAN JOURNAL OF MARKETING 7110 3% 1% 9
7 AMERICAN JOURNAL OF HEALTH BEHAVIOR 6212 3% 1% 9
8 JOURNAL OF HEALTH COMMUNICATION 5983 3% 1% 9
9 ADVANCES IN CONSUMER RESEARCH 4471 3% 0% 10
10 MARKETING THEORY 4228 1% 1% 3

Author Key Words



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 SOCIAL MARKETING 1005335 25% 13% 73 Search SOCIAL+MARKETING Search SOCIAL+MARKETING
2 SOCIAL MARKETING DEFINITION 217357 1% 100% 2 Search SOCIAL+MARKETING+DEFINITION Search SOCIAL+MARKETING+DEFINITION
3 CRITICAL MARKETING 208990 2% 38% 5 Search CRITICAL+MARKETING Search CRITICAL+MARKETING
4 CRITICAL SOCIAL MARKETING 144903 1% 67% 2 Search CRITICAL+SOCIAL+MARKETING Search CRITICAL+SOCIAL+MARKETING
5 2ND WORLD NON PROFIT AND SOCIAL MARKETING CONFERENCE 108678 0% 100% 1 Search 2ND+WORLD+NON+PROFIT+AND+SOCIAL+MARKETING+CONFERENCE Search 2ND+WORLD+NON+PROFIT+AND+SOCIAL+MARKETING+CONFERENCE
6 ABORIGINAL TARGET AUDIENCES 108678 0% 100% 1 Search ABORIGINAL+TARGET+AUDIENCES Search ABORIGINAL+TARGET+AUDIENCES
7 AGING BENCHMARKS 108678 0% 100% 1 Search AGING+BENCHMARKS Search AGING+BENCHMARKS
8 AIDS HILFE 108678 0% 100% 1 Search AIDS+HILFE Search AIDS+HILFE
9 BEHAVIOUR CHANGE MANAGEMENT 108678 0% 100% 1 Search BEHAVIOUR+CHANGE+MANAGEMENT Search BEHAVIOUR+CHANGE+MANAGEMENT
10 CANADIAN ANTI SMOKING POLICY 108678 0% 100% 1 Search CANADIAN+ANTI+SMOKING+POLICY Search CANADIAN+ANTI+SMOKING+POLICY

Core articles

The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1



rank cluster_id2 link
1 11567 BEHAV CANC//JOURNAL OF HEALTH COMMUNICATION//TOBACCO CONTROL
2 32211 CATHOLIC SOCIAL TEACHING//ECONOMIA AZIENDALE//IMPOVERISHED MARKET SEGMENTS
3 36592 AIDS EDUCATION CAMPAIGNS//COMMUNITY HLTH PSYCHAIT//COMMUNITY OPHTHALMOL SECT
4 2884 CONSUMPTION MARKETS & CULTURE//ADVANCES IN CONSUMER RESEARCH//MARKETING THEORY
5 18308 COMMUNITY WIDE PREVENTION//INTERVENTION WITHIN COMMUNITY//HEALTHY VILLAGE
6 23479 FEAR APPEALS//THREAT APPEALS//PROTECTION MOTIVATION
7 31368 COLLEGE AND UNIVERSITY//ENHANCING PARENTAL PARTICIPATION//INFORMAT SCI LIB SCI
8 38089 ENGN LANGUAGE//NURSING HLTH ENVIRONM SCI//CHINESE OVERSEAS
9 38273 ANDREW BROWN//CERTAINTY AND PROBABILITY OF SCIENCE//CERVICAL CELL IMAGES
10 20575 ABT EPIDEMIOL GESUNDHEITSMONITORING//ABT EPIDEMIOL GESUNDHEITSBERICHTERSTATTUNG//BUNDESGESUNDHEITSBLATT-GESUNDHEITSFORSCHUNG-GESUNDHEITSSCHUTZ

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