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Adam Wickberg and Johan Gärdebo introducing the concept of “Environing Media”

How has the relation between humans and Earth developed over the centuries? How have colonial and capitalist agendas operated globally, while the view of the planetary environment was shaped by the media?

Wickberg and Gärdebo see this relation as a “profound renegotiation” which continuously is reshaped, but which definitely encountered a “fundamental shift” after 1500 with the acceleration of human globalisation. The concept of environing media shall contribute to the scientific understanding of the role of media as a mediator to how the world is being seen on the basis of an ever-increasing collection of data in an age of digitisation. This can be used to understand the internal and ideological mechanics of colonial empires in a historical perspective. It also allows to understand today’s discourses on international flow of commodities and the movements of people on the background of the influence of modern mass media.

Check out this innovative approach in the journal Humanities!

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