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Experimentation with Circular Service Business Models

Published Mar 19, 2021

Preliminary results from the Circular X project (

CE@KTH is delighted to invite you to attend the webinar with Prof. Dr Nancy Bocken on 'Experimentation with Circular Service Business Models'. Nancy Bocken is a Professor in Sustainable Business at Maastricht Sustainability Institute, Maastricht University. She is also a visiting professor at Lund University, Sweden and LUT University Finland, and a Fellow at the Cambridge Institute for Sustainability Leadership. She is co-founder of HOMIE, a ‘pay-per-use’ business pursuing the circular economy. Nancy's research evolves around the broad field of Sustainable Business, including topics like sustainable business models, business experiments, Circular Economy, sufficiency, and closing the 'idea-action' gap in sustainability through novel tools and approaches. She is the Principal Investigator of Circular X project which focuses on ‘experimenting with circular service business models’.

Prof. Bocken's presentation will last around 30 minutes and then you will have the opportunity to ask questions directly to her. We are also organising a networking session before and after the webinar (speed-dating format using breakout rooms). You are welcome to join!

Date and time

April 21, 2021 at 12:00 CET (GMT+2)


  • 11:30-12:00 pre-seminar networking session (drop-in)
  • 12:00-13:00 webinar with Nancy Bocken
  • 13:00-13:30 post-seminar networking session


If you have any questions regarding the webinar, feel free to write to us at

We look forward to seeing you at the webinar

CE@KTH team