Mother of Invention: Why including women is the missing key to innovation
Why didn’t we get wheels on suitcases until 1972? Why were electric cars considered “feminine” when they first arrived more than 100 years ago? How come a bra making company created the suit Neil Armstrong wore to the moon?
Time: Mon 2021-03-08 12.00 - 13.00
Location: Online event
In this talk, Katrine Marçal leads you through fascinating examples of how innovators have failed to take women’s experiences into account, analysing what they can tell us about gender and innovation today. She examines current realms where our ideas about gender holds us back in a similar way making the argument that the future will be shaped by companies that dare to think differently about women and inclusion.
Following the talk, there will be time for questions.
The talk will be held in english
About Katrine Marçal:
Katrine is a well-renowned Swedish writer, journalist and speaker. She currently writes for the Swedish daily newspaper Dagens Nyheter.
Maja Lidsheim Haak