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• Communication was key to landing Obama visit

  Efficient communication with the White House staff and a few research news items on the university’s website led U.S. President Barack Obama to visit KTH during the first presidential visit on Swedish soil.

• Communication influenced Obama's choice

  Efficient communication with the White House staff and a few research news items on the university’s website led U.S. President Barack Obama to visit KTH during the first presidential visit on Swedish soil.