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• This is the future for e-readers

  Two KTH students have studied the future for Internet tablets and e-readers (reading pads) in Sweden; they have also looked closely at two key factors. Firstly, the revenue opportunities that exist, and secondly how readers want the adverts to look like and appear in the Internet tablets and reading pads. The results show that integrated social media in reading pad newspapers can increase the payment willingness of readers and that readers prefer full-page adverts, which is an application within an application.