Custom beauty. Your choice.

Ellure gives you the power to create the appearance you want. Our mission is to make custom made beauty products available for everyone with new technology.

With Ellure, you design and try-on lipsticks virtually and print out the ones you like in one minute. Customers have a choice of 10 000 different colors of lipsticks, realized on-demand. No products are going to waste.

Ellure is now launching the first product line in Stockholm, liquid lipsticks. This is just the beginning of Ellure, a new era of custom made beauty products awaits! Follow our journey on Instagram  and read more about us on our website

Ellure was one of the teams in Batch 7 of the KTH Innovation pre-incubator program . In 2019, they also joined the KTH Innovation Brighter program  and joined KTH Innovation in New York.

Belongs to: KTH Innovation
Last changed: Jan 30, 2020