Henrik Uggla at INDEK comments in an article on the closure of the jeans label Cheap Monday
Just about ten years after the Swedish clothing giant H&M bought the jeans label Cheap Monday, they choose to cancel the label from the market.
Henrik Uggla Associate professor in brand strategy at the unit Industrial Marketing and Entrepreneurship at INDEK comments on the closure in an article in Swedish business paper Dagens Industri.
Quote: “that H&M chooses to cancel one of its trademarks should not be regarded as a defeat”
In the full article you can read why Henrik make this quote.
You can read it in the paper magazine or online here: