Industrial Marketing and Entrepreneurship
The Industrial Marketing unit at KTH Royal Institute of Technology was established in 2012.
The unit currently has two professors, one associate professor, one lecturer and 17 postgraduate students, and co-operates with researchers in Sweden, North America and Europe.
The unitoffers undergraduate courses in marketing management, industrial marketing, brand building and more.
Research is performed within areas such as industrial buying behaviour, business models, brand strategies, e-commerce and e-government.
The unit has a strong international research environment and the aim is to hold a leading position, both nationally and internationally.