Christine Pitt

Doctoral Student
E-mail:
  christine.pitt@indek.kth.se

Key areas/Research interest

  • Online Word of Mouth
  • Computerized Content Analysis
  • Sharing Economy

Selected publications

  • Pitt, C.S., and Treen, E.R. (2017). Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective, Journal of Public Affairs, 17, 3, 1-6.
  • Pitt, C.S., Kietzmann, J., Wallstrom, A., and Botha, E. (2017). Emotions and Sentiment: An Exploration of Artist Websites, Journal of Public Affairs (in press).
  • Pitt, C.S., Plangger, K.A., Botha. E., Pitt, L.F., and Kietzmann, J. (2017). How Employees Engage with B2B Brands on Social Media: Word Choice and Verbal Tone, Industrial Marketing Management, (accepted)
  • Pitt, C.S., Pitt, L.F., Vella, J., and Treen, E.R. (2016). Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective, Proceedings of the 2016 Annual Academy of Marketing Science Conference, Orlando, FL, USA.
  • Pitt, C.S., and Treen, E.R. (2017). Content Analysis In Marketing Strategy: Applications Of Hart’s Theory Of Word Choice And Verbal Tone, Proceedings of the 2017 20th World Marketing Conference, Christchurch, New Zealand.