Mana Farshid

Associate professor
Telephone: +46 8 790 85 40
E-mail:  mana.farshid@indek.kth.se
Visiting address: Lindstedtsvägen 30  Room: 554 

Key areas/Research interest

  • Consumer Communication e-WOM, Brand image and position
  • Digital strategies and marketing in different channels
  • Artificial intelligence and business
  • Quantitative and qualitative research methods

Selected publications

  • Vella, J., Wallström, Å., & Farshid, M. (2017). Financial services Apps: What makes the difference between a great and a ghastly review? Journal of Financial Services Marketing, 22(3), 132-138.
  • Treen, E., Pitt, L., Bredican, J., & Farshid, M. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices? Journal of Financial Services Marketing, 22(3), 119-125.
  • Näppa, A., Farshid, M., Foster, T., (2014) “Employer Branding: Attracting & Retaining Talent in Financial Services”, Journal of Financial Service Marketing, Vol. 19, Issue 2, pp. 132-145
  • Robson K., Farshid, M., Bredican J., Humphrey S., (2013) “Making Sense of Online Consumer Reviews: A Methodology”, International Journal of Market Research, Vol. 55, No. 4

Teachning

  • ME2094 Internet Marketing
  • ME2095 e-Business Strategies
  • ME1039 Industrial Management and Entrepreneurship for Media and ICT

Other websites