R&J Design Agency by Richard Löfstedt Eriksson and Julia Hede Mortensen, worked with a project of re-designing the classical, Swedish Lindells kitchen scale. Customer input was gathered from people already familiar of the product and from there, three concepts with different contexts were decided for evaluation. The context chosen was to imitate an IKEA collaboration where material, components and design aspects were tied together with existing IKEA products, components and production methods.
Richard Löfstedt Eriksson and Julia Hede Mortensen
During the early phases of the project a potential user analysis was conducted through qualitative interviews. Three potential users, three private kitchen owners, were interviewed to derive information and user input. We wanted to figure out What does today’s private kitchen owner want from a kitchen scale?
A semi structured interview guide was used during the interviews to make sure to ask some important questions. The derived user inputs used when redesigning and idea generating the Lindell’s kitchen scale were: Needs to - look good, - visualize good quality, - make use of the brand Lindells (customer loyalty), - not to be in the way, - work without any use of supporting products (fork, spoon, cutting board), easy to clean, easy use.
The highlighted derivations were those that the final product has obviously managed.
After immense concept development, three main concepts were chosen for evaluation:
The first one is called “Anniversary” of which the main purpose was to redesign the Lindells scale to fit the company’s current product catalogue regarding coloring, material choices and also to simplify the design and make use of today’s manufacturing options.
The second concept, “IKEA Collaboration”, was focusing on simulating an IKEA collaboration where the design is re-vamped in such a way that the product could be sold to customers with high loyalty towards Lindells but with a sleeker, simple and more lightweight design, also to an affordable price.
The third concept, “Multi-functional”, was almost only derived, and very connected to the user analysis. The idea was a product serving multiple purposes with smart integration, whilst expressing nostalgic Lindells elements. Either the scale could be integrated with a mixer/thermomixer or with a cutting board.
The result is a modernized, Scandinavian take on the over 100-year old original scale with an overall neat IKEA catalogue fitting design with obvious nostalgic silhouette.
Inspiration for the design regarding IKEA-compatibility was taken from the kitchen chair “LEIFARNE” with its use of wooden legs and skinny steel beam framework for stability. For the indicator face the silhouette is kept as the original but cropping out it’s connection to the leg support and making it a bit slimmer. Material was also switched to aluminium for pleasing and modern surface finish and color as well as to make it more lightweight since this is the largest component of the assembly. Lindells logo was made monochromatic to fit the overall color scheme but fonts and indicator strip was preserved.
The cup design also took inspiration from “LEIFARNE” and was made as a simple shallow bowl with smooth curvature and injection molded reinforced propylene plastic as material.
History of Lindells to Flintab AB
Lindell’s kitchen scale is an old Swedish product from 1870, designed by Sven Johan Lindell. The company registered as Lindells Vågfabrik AB 1902. In the latter half of the 1900s, the company took a great turn; today the company is called Flintab AB and develop a wide assortment of scales, scaling systems and software for scale control, mostly for industries.
The product is based on an IKEA collaboration idea. IKEA Group is a Swedish, multinational furniture company. The company is famous for their cost competitive products, quality, product names and flat package concept where the customers assemble their products after buying.
IKEA are positive towards collaboration with externalities and have previously worked with other companies and designers, e.g. OFF White/Virgil Abloh. Apart from financial benefits, this collaboration is a way for IKEA to show their interest in Swedish culture and classics.