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Key barriers in MaaS development and implementation: Lessons learned from testing Corporate MaaS (CMaaS)

Time: Tue 2020-11-17 08.30 - 09.30

Lecturer: Mia Xiaoyun Zhao & Mia Hesselgren

Location: Zoom/Facebook

To reach the full potential of Mobility as a Service (MaaS), especially its projected positive environmental impacts, the barriers to development and implementation processes must be identified. However, studies identifying such MaaS barriers are rare. Following an interdisciplinary approach, this paper aims to bridge this gap by adding knowledge on barriers to MaaS development and implementation using four perspectives (service design, business model, user travel attitude and behavior, and system impacts). Following a systems thinking approach, the barriers are investigated at three levels (individual, organizational and societal) to show their relationships. This paper investigates a specific type of MaaS, namely Corporate Mobility as a Service (CMaaS). The results obtained by investigating a large-scale CMaaS pilot provide implications of general barriers to MaaS development and implementation. The findings presented in this seminar provide knowledge and guidance to MaaS stakeholders.

Various mobility services that people can make use of. (photo credit: Heléne Grynfarb Fotograf)

Mia Xiaoyun Zhao is a senior researcher at ITRL with a background in transport system analysis, and is currently involved in various projects at ITRL.

Mia Hesselgren is a postdoctoral researcher in design for sustainable mobility as well as a program area leader for Seamless Inclusive Mobility of People at ITRL. She works with transdisciplinary research for collaborative design methods to engage with other research disciplines as well as with citizens, stakeholders from public and private sector, and civil society.

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