An Ideation Breakfast by KTH Innovation, Nordic Music Tech & Stockholm Business Region
Welcome to Crumbs of Ideas! Have breakfast, explore your creative side and come up with new ideas together with like-minded people. This time, we dive into the music industry.
While having breakfast, we explore a new industry, come up with ideas and use AI tools for research and ideation.
If you’re a student, researcher, founder, designer, developer, artist or just curious about creating new things, this is an event for you.
Join us if you’re interested in finding new solutions to make the world a bit better, want to meet new friends, or want to try using AI to explore ideas. You’re also welcome if you just like breakfast.
The music industry is constantly evolving. From global streaming platforms to immersive live shows, we shape and reshape how music is created, shared, and experienced.
Sweden plays a unique role in this global industry, with internationally successful artists like Zara Larsson, Ghost, and Avicii, and companies like Spotify, Epidemic Sound, and SoundCloud bringing music to new audiences around the world.
At this event, we invite you to explore this dynamic ecosystem with us. Together, we will reimagine how music can be created, distributed, and experienced, and open the door to new ideas, collaborations, and possibilities.
Industry experts
Emelie Olsson
Emelie Olsson is a Swedish entrepreneur known for building new approaches in the music industry. As co-founder of Corite, she pioneered fan-powered financing, enabling artists to fund and release work directly with their audiences. She later served as CEO when pivoting to Aflow, where she led the early application of AI to automate and rethink workflows. Her work focuses on challenging existing structures and turning ideas into scalable, real-world solutions. Olsson has been recognized on the Forbes 30 Under 30 Europe list and the Future Female Leaders list.
Jenny Björk
Jenny Björk is the CEO of Nordic Music Tech, where she brings together artists, innovators, and industry leaders to shape the future of music. She brings deep understanding of the music industry, and the capability of translating emerging trends and technological developments into actionable insights for artists, startups, and established companies. Through her work, she helps shape a deeper understanding of how music is created, distributed, and experienced, while supporting a more connected and forward-looking industry ecosystem.
Jenny Berthling
Jenny Berthling is a KTH alumna with a career that spans sectors and disciplines. After more than a decade in IT and another in international trade and investment promotion across both public and private arenas, she has spent the last 10 years shaping Stockholm from within the public sector. Today, as Growth Manager at Stockholm Business Region, Jenny operates where creativity meets technology and sustainability and drive initiatives that turn innovation into long-term, sustainable growth for Stockholm. Jenny will highlight key insights from “Stockholm as a Leading Digital Creative Hub”, a newly released mapping by Stockholm Business Region.
Our core principles
Co-creation and creativity
We work together and tackle problems in new ways.
Open and curious
We are open to new ideas and curious about other peoples’ perspectives.
Explore AI
We use AI tools to do research, formulate ideas, and start building new solutions. We try new things and learn as we go along.
