Skip to main content

How and why we should make grocery shopping a sensory experience

We are very glad to invite you to the Sound and Music Interaction Seminars with Emelie Stuxberg Staël von Holstein.

Time: Tue 2022-11-15 15.00

Location: Room 1440 "Henrik Eriksson", Osquars backe 2, floor 4

Video link: Zoom link

Language: English

Lecturer: Emelie Stuxberg Staël von Holstein, Meal experience manager, ICA Sverige AB,



If our customers can choose where to shop, how much they rather would pay and if get It delivered wherever they are, online; Why should the keep coming to our physical stores? Creating a sensory experience, means creating emotions. So what kind of emotions do we want to create, and are we in control?


Emelie Stuxberg Staël von Holstei is Meal experience manager at the division for Strategy & transformation, ICA Sverige AB.

Video presentation of Emelie Stuxberg

Emelie Stuxberg's LinkedIn page
ICA Sverige AB
Page responsible:Roberto Bresin
Belongs to: Media Technology and Interaction Design
Last changed: Sep 14, 2022