Ph.D. Students of INDEK received Jane K. Fenyo Award for the best student paper

INDEK Ph.D. Students  and of the unit Industrial Marketing received Jane K. Fenyo Award for the best student paper in 42^nd Academy of Marketing Science annual  conference in Monterey, California, USA (May 15-18).

The title of their paper is “Ambush Marketing of the London Olympics: A Content Analysis”.