Föreläsning

Time: Thursday 22 September 2016 at 15:00 - 17:00 2016-09-22T15:00:00 2016-09-22T17:00:00

Kungliga Tekniska högskolan
HT 2016 futurem16

Location: L52, Drottning Kristinas väg

Activity: Lecture

Teachers: Daniel Pargman (pargman) , Malin Picha Edwardsson (picha)

Student groups: TMETM_2, TMMTM_2

Info:

Guest: Peter Zackariasson, Associate Professor in Marketing

Title: Business models in the video game industry

Content: The video game industry has developed from a pastime of tinkering with technology in the 1950s and 60s to a multi-billion dollar industry by the turn of the century. To understand the enormous success of this industry one has to turn to economical, technological as well ad cultural explanations. In this lecture we will explore the archeology of game development and the different market configurations that has enables this medium to construct a persistent attachment in main stream media.

Bio: Peter Zackariasson has studied the cultural industries since 2001 with a focus on the video game industry. The result of this research can be found in numerous article, books and papers. His recent books are: "Video Game Marketing: A student textbook", "The Business of Gamification: A Critical Analysis" and "Arts and Business: Building a Common Ground for Understanding Society".

Website: For more information see www.zackariasson.com

Literature: See the literature webpage

Scheduling staff created event 7 March 2016
Scheduling staff removed the event 2 September 2016

Scheduling staff restored the event from the trash can. 2 September 2016

Administrator Daniel Pargman edited 19 September 2016

Guest: Peter Zackariasson, Associate Professor in Marketing¶

Title: Business models in the video game industry¶

Content: The video game industry has developed from a pastime of tinkering with technology in the 1950s and 60s to a multi-billion dollar industry by the turn of the century. To understand the enormous success of this industry one has to turn to economical, technological as well ad cultural explanations. In this lecture we will explore the archeology of game development and the different market configurations that has enables this medium to construct a persistent attachment in main stream media.¶

Bio: Peter Zackariasson has studied the cultural industries since 2001 with a focus on the video game industry. The result of this research can be found in numerous article, books and papers. His recent books are: "Video Game Marketing: A student textbook", "The Business of Gamification: A Critical Analysis" and "Arts and Business: Building a Common Ground for Understanding Society".¶

Website: For more information see www.zackariasson.com¶

Literature: See the literature webpage¶

Scheduling staff edited 15 January 2018

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Last changed 2018-01-15 12:13

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