Time: Friday 30 September 2016 at 13:00 - 15:00
Location: E52, Osquars backe
Teachers: Daniel Pargman (pargman) , Malin Picha Edwardsson (picha)
Student groups: TMETM_2, TMMTM_2
Guest: Mikolaj Dymek, Associate Professor at Mid Sweden University.
Title: Gamification – New Game Rules of Media and Communication?
Talk: Mikolaj Dymek’s lecture is about gamification – the use of gaming mechanisms in non-gaming environments – in the broader context of business. As a business strategy it has been almost euphorically received by the corporate world since it seemingly delivers the Holy Grail of “playful work” by means of highly controllable, usually software-based game components ushering in a new world of fun and rewards that replaces the established world of predictability and requirements. Fuelled by strategy consultants and self-proclaimed gurus with “twitterable” claims, the gamification trend bubble has possibly already burst, and the world of corporate trends has moved on to the next big thing. However, regardless whether it is called “gamification” or not, the application of game design elements in non-gaming environments, is enduring fad cycles and deserves stringent analysis and research. This lecture will explore definitions of gamification, analyse several prominent business cases, and finally critically analyse the concept with contemporary theoretical perspectives.
About: Mikolaj Dymek is an Associate Professor at Mid Sweden University where he researches marketing communications. He is also a consumer PR analyst and is co-editor of a new volume of work on the business of gamification, and co-author of a student textbook on video game marketing, both due in 2016 from Routledge.
Literature: Se the literature webpage