- Brand as a marketing and cultural metaphor
- The protective and law oriented brand direction
- The Strategic Brand discourse
- The cultural and radical brand discourse
- The equity direction
- Semiotic brand onthology & epistemology
ME2026 Brand, Trends and Traditions 6.0 credits
This course has been discontinued.
Last planned examination: Spring 2000
Decision to discontinue this course:
No information insertedCourse offerings are missing for current or upcoming semesters.
Headings with content from the Course syllabus ME2026 (Autumn 2012–) are denoted with an asterisk ( )
Content and learning outcomes
Course contents
Intended learning outcomes
- To understand the brand from a macrosociologicla and idéah historical view-point
- To gain normative insights in pragmatic and normativ brand
- To gain insight into the brand management trends
Literature and preparations
Specific prerequisites
ME1023 Industrial Marketing, or similar.
Recommended prerequisites
ME1023 Industrial Marketing, or similar.
Equipment
No information inserted
Literature
Kapferer, JN och Bastien, V (2009); The Luxury Strategy: Freak the rules of Marketing to Build Luxury Brands, Kogan Page.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- LIT1 - Literature Task, 6.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Assessment of group project and case analyses.
Opportunity to complete the requirements via supplementary examination
No information inserted
Opportunity to raise an approved grade via renewed examination
No information inserted
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
Industrial Management
Education cycle
Second cycle
Add-on studies
No information inserted
Contact
Henrik Uggla, henrik.uggla@indek.kth.se, +46 8 790 87 34
Supplementary information
Established Spring 2007
Replaces 4D1079