ME2800 Ideation - Creating a Business Idea 7.5 credits

Thinking up an interesting business idea is not the end of the entrepreneurial process, in fact, it is just the beginning. This idea must be developed into a business concept and a business opportunity through both formal and informal techniques.

During the course the students will be challenged to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities. In order to facilitate this, the course will present key skill-sets in a series of lectures, help participants use this in a series of workshops, and further use a mix of theoretical analysis and practice-focused teaching methods.

The course will further encompass:

• Creativity
• Finding and/or creating business ideas
• The business model
• opportunity selection

During the course the students will be challenged to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities.

The learning outcomes for the course are for the participants to be able to independently:

- Analyze and discuss the context of entrepreneurship

- Identify a business opportunity

- Develop and explain a business idea

- Use creativity-techniques to extend and further a business idea

- Be able to use key skill-sets for early-stage entrepreneurship

- Use basic models for customer, market and competitor analysis

- Develop a basic business model

Programme students at KTH must have a minimum of 120 hp.

For all other students 180 hp is required as well as English A + B, or equivalent.

Programme students at KTH must have a minimum of 120 hp.

Will be announced in connection to the start of the course and communicated to enroled "participants".

If the course is discontinued, students may request to be examined during the following two academic years.

• PRO1 - Project, 7.5 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

The students grade will depend on three factors:

• Written assignments
• Contribution in class/group ativities
• Attandance is compulsory

Final Project/Paper
Contribution in class/group activities
Written/oral assignments
Students will be required to satisfactory complete all of the course assignments in order to receive a passing grade. Attendance is compusory.

Terrence Brown

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

ME2801 Planning - developing a venture

ME2802 Execution - running your own company

ME2803 Growth - managing your firm

Established 2003-11-25.

Replaces 4D1506 and 4D1521.

The course is offered within the framework of The Stockholm School of Entrepreneurship.

All registration queries should be addressed to the SSES Education Registrar at registrar@sses.se