Class information for:
Level 1: DIRECT TO CONSUMER ADVERTISING//DTCA//DTC ADVERTISING

Basic class information

Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes

The table includes all classes above and classes immediately below the current class.



Cluster id Level Cluster label #P
4 4 PSYCHIATRY//PSYCHOLOGY, CLINICAL//PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH 1867560
128 3       AMERICAN JOURNAL OF PHARMACEUTICAL EDUCATION//HEALTH LITERACY//INFORMED CONSENT 68930
3259 2             FOOD AND DRUG LAW JOURNAL//DIRECT TO CONSUMER ADVERTISING//DTCA 2070
19039 1                   DIRECT TO CONSUMER ADVERTISING//DTCA//DTC ADVERTISING 547

Terms with highest relevance score



rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 DIRECT TO CONSUMER ADVERTISING authKW 2933741 13% 72% 71
2 DTCA authKW 523784 2% 91% 10
3 DTC ADVERTISING authKW 240067 1% 83% 5
4 DIRECT TO CONSUMER ADVERTISING DTCA authKW 172849 1% 100% 3
5 DIRECT TO CONSUMER authKW 135013 3% 16% 15
6 DRUG ADVERTISING authKW 120028 1% 42% 5
7 DIRECT TO CONSUMER DTC ADVERTISING authKW 115233 0% 100% 2
8 FOOD AND DRUG ADMINISTRATION AMENDMENTS ACT authKW 115233 0% 100% 2
9 HEALTH MARKETING AND PROMOTION authKW 115233 0% 100% 2
10 MKT MED SERV address 115233 0% 100% 2

Web of Science journal categories



chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Communication 7812 15% 0% 83
2 Business 3207 14% 0% 79
3 Health Care Sciences & Services 3000 16% 0% 89
4 Health Policy & Services 2975 12% 0% 68
5 Law 2793 14% 0% 74
6 Social Sciences, Biomedical 1055 6% 0% 33
7 Information Science & Library Science 758 6% 0% 33
8 Ethics 758 4% 0% 22
9 Medical Ethics 681 2% 0% 12
10 Pharmacology & Pharmacy 514 20% 0% 108

Address terms



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 MKT MED SERV 115233 0% 100% 2
2 RBB ARTHRIT 115233 0% 100% 2
3 OFF P CRIPT DRUG PROMOT 83801 1% 36% 4
4 ADV SOCIOL 57616 0% 100% 1
5 BIOETH PROGRAM VILLE MONTREAL 57616 0% 100% 1
6 BUSBEE CHAIR PUBL POLICY 57616 0% 100% 1
7 BUSINESS PARTNERSHIP FDN 57616 0% 100% 1
8 CANC PALLIAT SUPPORT MED 57616 0% 100% 1
9 DARDENS DOCTORAL PROGRAM 57616 0% 100% 1
10 ENVIRONM HLTH SAFETY INFORMAT SYST 57616 0% 100% 1

Journals



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 FOOD AND DRUG LAW JOURNAL 105187 8% 4% 43
2 JOURNAL OF HEALTH COMMUNICATION 35289 5% 2% 30
3 JOURNAL OF PUBLIC POLICY & MARKETING 24083 3% 2% 18
4 DRUG INFORMATION JOURNAL 18871 3% 2% 19
5 HEALTH COMMUNICATION 14313 3% 1% 18
6 INTERNATIONAL JOURNAL OF ADVERTISING 12073 2% 2% 9
7 JOURNAL OF ADVERTISING RESEARCH 7970 3% 1% 14
8 AMERICAN JOURNAL OF LAW & MEDICINE 6213 1% 1% 8
9 CAMBRIDGE QUARTERLY OF HEALTHCARE ETHICS 5466 2% 1% 9
10 JOURNAL OF CONSUMER AFFAIRS 2703 1% 1% 6

Author Key Words



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 DIRECT TO CONSUMER ADVERTISING 2933741 13% 72% 71 Search DIRECT+TO+CONSUMER+ADVERTISING Search DIRECT+TO+CONSUMER+ADVERTISING
2 DTCA 523784 2% 91% 10 Search DTCA Search DTCA
3 DTC ADVERTISING 240067 1% 83% 5 Search DTC+ADVERTISING Search DTC+ADVERTISING
4 DIRECT TO CONSUMER ADVERTISING DTCA 172849 1% 100% 3 Search DIRECT+TO+CONSUMER+ADVERTISING+DTCA Search DIRECT+TO+CONSUMER+ADVERTISING+DTCA
5 DIRECT TO CONSUMER 135013 3% 16% 15 Search DIRECT+TO+CONSUMER Search DIRECT+TO+CONSUMER
6 DRUG ADVERTISING 120028 1% 42% 5 Search DRUG+ADVERTISING Search DRUG+ADVERTISING
7 DIRECT TO CONSUMER DTC ADVERTISING 115233 0% 100% 2 Search DIRECT+TO+CONSUMER+DTC+ADVERTISING Search DIRECT+TO+CONSUMER+DTC+ADVERTISING
8 FOOD AND DRUG ADMINISTRATION AMENDMENTS ACT 115233 0% 100% 2 Search FOOD+AND+DRUG+ADMINISTRATION+AMENDMENTS+ACT Search FOOD+AND+DRUG+ADMINISTRATION+AMENDMENTS+ACT
9 HEALTH MARKETING AND PROMOTION 115233 0% 100% 2 Search HEALTH+MARKETING+AND+PROMOTION Search HEALTH+MARKETING+AND+PROMOTION
10 OVER THE COUNTER DRUG ADVERTISING 115233 0% 100% 2 Search OVER+THE+COUNTER+DRUG+ADVERTISING Search OVER+THE+COUNTER+DRUG+ADVERTISING

Core articles

The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1



rank cluster_id2 link
1 4859 CONFLICT OF INTEREST//CONFLICTS OF INTEREST//DRUG INDUSTRY
2 20225 JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//ZWERLING FAMILY TERM CHAIR
3 19338 PATIENT INFORMATION LEAFLETS//WRITTEN MEDICINE INFORMATION//PACKAGE INSERT
4 16495 PHARMACEUTICALISATION//SOCIOLOGY OF HEALTH & ILLNESS//MEDICALISATION
5 7953 GENERIC SUBSTITUTION//GENERIC DRUGS//GENERIC
6 20071 ONLINE PHARMACIES//COUNTERFEIT DRUGS//SUBSTANDARD
7 37079 COMMUNITY CAPACITIES//EPISTEMIC CAPACITIES//HUMANITY VIEW
8 14452 THIRD PERSON EFFECT//THIRD PERSON PERCEPTION//SPIRAL OF SILENCE
9 14529 FOOD AND DRUG LAW JOURNAL//MEDICAL DEVICE REGULATION//PREMARKET APPROVAL
10 13620 DIRECT TO CONSUMER//DIRECT TO CONSUMER GENETIC TESTING//GENETIC TESTING

Go to start page