Class information for: |
Basic class information |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 2 | 4 | ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH | 1996300 |
| 9 | 3 | BUSINESS//MANAGEMENT//MKT | 148837 |
| 253 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19652 |
| 20225 | 1 | JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//ZWERLING FAMILY TERM CHAIR | 492 |
Terms with highest relevance score |
| rank | Category | termType | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|---|
| 1 | JOURNAL OF PUBLIC POLICY & MARKETING | journal | 556343 | 17% | 11% | 82 |
| 2 | COMPARATIVE ADVERTISING | authKW | 553635 | 2% | 79% | 11 |
| 3 | ZWERLING FAMILY TERM CHAIR | address | 128115 | 0% | 100% | 2 |
| 4 | TWO SIDED MESSAGES | authKW | 115301 | 1% | 60% | 3 |
| 5 | JOURNAL OF ADVERTISING | journal | 103871 | 8% | 4% | 40 |
| 6 | DECEPTIVE ADVERTISING | authKW | 102487 | 1% | 40% | 4 |
| 7 | CORRECTIVE ADVERTISING | authKW | 96083 | 1% | 50% | 3 |
| 8 | BUSINESS | WoSSC | 71034 | 70% | 0% | 346 |
| 9 | AD PLANNING | authKW | 64058 | 0% | 100% | 1 |
| 10 | ADV DECEPT DETECT | address | 64058 | 0% | 100% | 1 |
Web of Science journal categories |
| chi_square_rank | Category | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | Business | 71034 | 70% | 0% | 346 |
| 2 | Communication | 10480 | 18% | 0% | 91 |
| 3 | Law | 2393 | 13% | 0% | 65 |
| 4 | Ethics | 201 | 2% | 0% | 11 |
| 5 | Psychology, Applied | 182 | 3% | 0% | 16 |
| 6 | Economics | 140 | 7% | 0% | 33 |
| 7 | Management | 82 | 3% | 0% | 16 |
| 8 | Psychology, Multidisciplinary | 36 | 2% | 0% | 12 |
| 9 | Psychology, Social | 32 | 2% | 0% | 8 |
| 10 | Psychology, Mathematical | 12 | 0% | 0% | 2 |
Address terms |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | ZWERLING FAMILY TERM CHAIR | 128115 | 0% | 100% | 2 |
| 2 | ADV DECEPT DETECT | 64058 | 0% | 100% | 1 |
| 3 | CULVERHOUSE COMMERCE ADM | 64058 | 0% | 100% | 1 |
| 4 | FOGELMAN BUSINESS ECON 302A | 64058 | 0% | 100% | 1 |
| 5 | FONTYS INT BUSINESS | 64058 | 0% | 100% | 1 |
| 6 | MSC PROGRAM ENERGY ENVIRONM LATIN AMER CARIBB | 64058 | 0% | 100% | 1 |
| 7 | PUBL HLTH ADVOCACY INC | 64058 | 0% | 100% | 1 |
| 8 | TCPL OURCE IND SUSTAINABIL STUDIES | 64058 | 0% | 100% | 1 |
| 9 | TE RAUP A | 64058 | 0% | 100% | 1 |
| 10 | TE WHARE WAANANGA WAIKATO | 64058 | 0% | 100% | 1 |
Journals |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | JOURNAL OF PUBLIC POLICY & MARKETING | 556343 | 17% | 11% | 82 |
| 2 | JOURNAL OF ADVERTISING | 103871 | 8% | 4% | 40 |
| 3 | JOURNAL OF CONSUMER AFFAIRS | 48248 | 5% | 3% | 24 |
| 4 | JOURNAL OF ADVERTISING RESEARCH | 35512 | 6% | 2% | 28 |
| 5 | ADVANCES IN CONSUMER RESEARCH | 34234 | 7% | 1% | 36 |
| 6 | AMERICAN BUSINESS LAW JOURNAL | 11522 | 2% | 2% | 10 |
| 7 | JOURNAL OF MARKETING | 11444 | 3% | 1% | 16 |
| 8 | JOURNAL OF MARKETING RESEARCH | 8984 | 3% | 1% | 16 |
| 9 | JOURNAL OF CONSUMER RESEARCH | 8344 | 3% | 1% | 16 |
| 10 | INTERNATIONAL JOURNAL OF ADVERTISING | 4139 | 1% | 1% | 5 |
Author Key Words |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
Classes with closest relation at Level 1 |