Class information for:
Level 2: BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
253 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19652
523 1                   SERVICE QUALITY//CUSTOMER SATISFACTION//CUSTOMER LOYALTY 3369
2709 1                   JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING 2200
2884 1                   CONSUMPTION MARKETS & CULTURE//ADVANCES IN CONSUMER RESEARCH//MARKETING THEORY 2153
5921 1                   BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT 1584
7235 1                   COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//CONSUMER ETHNOCENTRISM 1417
9680 1                   FOOD ADVERTISING//FOOD MARKETING//FOOD ADVERTISEMENTS 1163
11546 1                   CAUSE RELATED MARKETING//CORPORATE SOCIAL RESPONSIBILITY//CAUSE MARKETING 1000
11753 1                   ATMOSPHERICS//AMBIENT SCENT//CONSUMER DECISION MAKING STYLES 985
13320 1                   SERVICE FAILURE//SERVICE RECOVERY//PERCEIVED JUSTICE 876
13965 1                   MATERIALISM//EXPERIENTIAL PURCHASES//MONEY ETHIC 832
17033 1                   COMPULSIVE BUYING//KLEPTOMANIA//IMPULSE BUYING 648
17423 1                   SPONSORSHIP//CELEBRITY ENDORSEMENT//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP 628
20225 1                   JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//ZWERLING FAMILY TERM CHAIR 492
21394 1                   BRAND PERSONALITY//SELF CONGRUITY//DESTINATION PERSONALITY 444
21700 1                   INTEGRATED MARKETING COMMUNICATIONS//JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES 432
22241 1                   ETHNIC MARKETING//ESSENCE MAGAZINE//ETHNIC MINORITY CONSUMERS 412
24868 1                   ADVANCES IN CONSUMER RESEARCH//BUSINESS 308//COMPUTER MEDIATED EXPERIMENTS 322
26702 1                   MEANS END CHAIN//LADDERING//HIERARCHICAL VALUE MAP 268
30036 1                   ATTITUDES OF MANAGERS//BROAD LINE RETAILERS//COGNITIVE SET EINSTELLUNG 192
33625 1                   CONSUMER BOYCOTT//CONSUMER BOYCOTTS//FACTORY RELOCATION 136
36393 1                   EPISTEMOLOGY OF MUSIC RESEARCH//HIST CROATIAN MUS//MUSICOLOGY 99

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 BUSINESS WoSSC 1951150 58% 11% 11472
2 ADVANCES IN CONSUMER RESEARCH journal 1052946 6% 52% 1262
3 JOURNAL OF ADVERTISING RESEARCH journal 765808 4% 58% 822
4 MKT address 696514 10% 21% 2058
5 JOURNAL OF ADVERTISING journal 561191 3% 60% 588
6 CUSTOMER SATISFACTION authKW 527995 4% 46% 713
7 JOURNAL OF CONSUMER RESEARCH journal 522616 4% 41% 800
8 SERVICE QUALITY authKW 399559 3% 43% 587
9 JOURNAL OF BUSINESS RESEARCH journal 366726 5% 22% 1057
10 PSYCHOLOGY & MARKETING journal 350685 3% 41% 535

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 1951150 58% 11% 11472
2 Communication 163752 12% 5% 2285
3 Management 77160 14% 2% 2754
4 Hospitality, Leisure, Sport & Tourism 68782 6% 4% 1082
5 Psychology, Applied 18500 5% 1% 990
6 Psychology, Social 5264 3% 1% 591
7 Psychology, Multidisciplinary 2608 3% 0% 612
8 Ethics 2339 1% 1% 247
9 Economics 1100 4% 0% 706
10 Sociology 1071 2% 0% 340

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 MKT 696514 10% 21% 2058
2 BUSINESS 98481 9% 4% 1700
3 BUSINESS ADM 81464 6% 4% 1179
4 TOURISM CONVENT 37139 0% 63% 37
5 ADVERTISING 36569 0% 26% 88
6 MARKETING 34269 0% 23% 92
7 MANAGEMENT MKT 33288 1% 9% 230
8 MKT MANAGEMENT 28552 1% 14% 127
9 MANAGEMENT 25592 4% 2% 878
10 HOSPITALITY TOURISM MANAGEMENT 25565 1% 15% 105

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 ADVANCES IN CONSUMER RESEARCH 1052946 6% 52% 1262
2 JOURNAL OF ADVERTISING RESEARCH 765808 4% 58% 822
3 JOURNAL OF ADVERTISING 561191 3% 60% 588
4 JOURNAL OF CONSUMER RESEARCH 522616 4% 41% 800
5 JOURNAL OF BUSINESS RESEARCH 366726 5% 22% 1057
6 PSYCHOLOGY & MARKETING 350685 3% 41% 535
7 EUROPEAN JOURNAL OF MARKETING 273864 2% 37% 460
8 INTERNATIONAL JOURNAL OF ADVERTISING 242840 1% 63% 242
9 JOURNAL OF SERVICES MARKETING 173577 1% 50% 218
10 JOURNAL OF CONSUMER BEHAVIOUR 137216 1% 51% 169

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 CUSTOMER SATISFACTION 527995 4% 46% 713 Search CUSTOMER+SATISFACTION Search CUSTOMER+SATISFACTION
2 SERVICE QUALITY 399559 3% 43% 587 Search SERVICE+QUALITY Search SERVICE+QUALITY
3 CUSTOMER LOYALTY 335408 2% 63% 332 Search CUSTOMER+LOYALTY Search CUSTOMER+LOYALTY
4 SERVICE FAILURE 231327 1% 83% 175 Search SERVICE+FAILURE Search SERVICE+FAILURE
5 SERVICE RECOVERY 229162 1% 82% 175 Search SERVICE+RECOVERY Search SERVICE+RECOVERY
6 BRAND EQUITY 207828 1% 63% 207 Search BRAND+EQUITY Search BRAND+EQUITY
7 CONSUMER BEHAVIOUR 200871 2% 30% 416 Search CONSUMER+BEHAVIOUR Search CONSUMER+BEHAVIOUR
8 LOYALTY 162331 1% 38% 267 Search LOYALTY Search LOYALTY
9 COMPULSIVE BUYING 161582 1% 86% 118 Search COMPULSIVE+BUYING Search COMPULSIVE+BUYING
10 COUNTRY OF ORIGIN 143949 1% 54% 167 Search COUNTRY+OF+ORIGIN Search COUNTRY+OF+ORIGIN

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 2


rank cluster_id2 link
1 1007 TECHNOLOGY ACCEPTANCE MODEL//ONLINE AUCTIONS//WORD OF MOUTH
2 3612 INDUSTRIAL MARKETING MANAGEMENT//TRADE SHOWS//TRADE FAIRS
3 655 HOSPITALITY, LEISURE, SPORT & TOURISM//ANNALS OF TOURISM RESEARCH//TOURISM MANAGEMENT
4 694 PSYCHOLOGY, SOCIAL//REGULATORY FOCUS//EGO DEPLETION
5 1418 JOURNAL OF BUSINESS ETHICS//CORPORATE SOCIAL RESPONSIBILITY//ETHICS
6 565 JOURNAL OF BEHAVIORAL DECISION MAKING//ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES//JUDGMENT AND DECISION MAKING
7 3048 PUBLIC RELATIONS REVIEW//PUBLIC RELATIONS//JOURNAL OF PUBLIC RELATIONS RESEARCH
8 14 BUSINESS//MANAGEMENT//STRATEGIC MANAGEMENT JOURNAL
9 3128 WORKAHOLISM//WORK VALUES//CALLING
10 1985 FAIR TRADE//ORGANIC FOOD//LOCAL FOOD

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