Class information for: |
Basic class information |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 2 | 4 | ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH | 1996300 |
| 9 | 3 | BUSINESS//MANAGEMENT//MKT | 148837 |
| 253 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19652 |
| 22241 | 1 | ETHNIC MARKETING//ESSENCE MAGAZINE//ETHNIC MINORITY CONSUMERS | 412 |
Terms with highest relevance score |
| rank | Category | termType | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|---|
| 1 | ETHNIC MARKETING | authKW | 318733 | 1% | 83% | 5 |
| 2 | ESSENCE MAGAZINE | authKW | 152992 | 0% | 100% | 2 |
| 3 | ETHNIC MINORITY CONSUMERS | authKW | 152992 | 0% | 100% | 2 |
| 4 | MULTICULTURAL MARKETPLACES | authKW | 101994 | 0% | 67% | 2 |
| 5 | ACTING BILINGUALLY AND BICULTURALLY | authKW | 76496 | 0% | 100% | 1 |
| 6 | ADVERTISING DEMOGRAPHICS | authKW | 76496 | 0% | 100% | 1 |
| 7 | AFRICAN AMERICAN MARKET | authKW | 76496 | 0% | 100% | 1 |
| 8 | AGRO FOOD DEV ECON | address | 76496 | 0% | 100% | 1 |
| 9 | ASIAN AMERICAN SPORTS CONSUMPTION | authKW | 76496 | 0% | 100% | 1 |
| 10 | ASPIRATIONAL ADVERTISING | authKW | 76496 | 0% | 100% | 1 |
Web of Science journal categories |
| chi_square_rank | Category | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | Business | 46014 | 62% | 0% | 255 |
| 2 | Communication | 13112 | 23% | 0% | 93 |
| 3 | Psychology, Applied | 398 | 5% | 0% | 21 |
| 4 | Ethnic Studies | 367 | 2% | 0% | 7 |
| 5 | Psychology, Social | 219 | 4% | 0% | 17 |
| 6 | Social Sciences, Interdisciplinary | 195 | 4% | 0% | 16 |
| 7 | Cultural Studies | 173 | 1% | 0% | 6 |
| 8 | Management | 151 | 5% | 0% | 19 |
| 9 | Film, Radio, Television | 150 | 1% | 0% | 4 |
| 10 | Sociology | 128 | 4% | 0% | 15 |
Address terms |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | AGRO FOOD DEV ECON | 76496 | 0% | 100% | 1 |
| 2 | BUSINESS WORLDWIDE | 76496 | 0% | 100% | 1 |
| 3 | CHAIR MKT ENTREPRENEURSHIP | 76496 | 0% | 100% | 1 |
| 4 | GREENLEE JOUMALISM COMMUN | 76496 | 0% | 100% | 1 |
| 5 | INTERNETCOAST ADAMS PROF MKT | 76496 | 0% | 100% | 1 |
| 6 | KATZ GSB | 76496 | 0% | 100% | 1 |
| 7 | LCP RETAIL STUDIES | 76496 | 0% | 100% | 1 |
| 8 | MA COMMUN | 76496 | 0% | 100% | 1 |
| 9 | MERCHANDISING DIGITAL RETAIL | 76496 | 0% | 100% | 1 |
| 10 | MKT CUSTOMER RELATIONSHIPS | 76496 | 0% | 100% | 1 |
Journals |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | JOURNAL OF ADVERTISING | 56505 | 7% | 3% | 27 |
| 2 | ADVANCES IN CONSUMER RESEARCH | 53056 | 10% | 2% | 41 |
| 3 | JOURNAL OF ADVERTISING RESEARCH | 36572 | 6% | 2% | 26 |
| 4 | JOURNAL OF CONSUMER RESEARCH | 26359 | 6% | 1% | 26 |
| 5 | JOURNAL OF BUSINESS RESEARCH | 17082 | 8% | 1% | 33 |
| 6 | JOURNAL OF CONSUMER PSYCHOLOGY | 6301 | 2% | 1% | 8 |
| 7 | PSYCHOLOGY & MARKETING | 5842 | 2% | 1% | 10 |
| 8 | INTERNATIONAL JOURNAL OF ADVERTISING | 4945 | 1% | 1% | 5 |
| 9 | JOURNAL OF PUBLIC POLICY & MARKETING | 4829 | 2% | 1% | 7 |
| 10 | JUNCTURES-THE JOURNAL FOR THEMATIC DIALOGUE | 4248 | 0% | 6% | 1 |
Author Key Words |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
Classes with closest relation at Level 1 |