Class information for:
Level 1: COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//CONSUMER ETHNOCENTRISM

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
253 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19652
7235 1                   COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//CONSUMER ETHNOCENTRISM 1417

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 COUNTRY OF ORIGIN authKW 1836460 11% 52% 160
2 INTERNATIONAL MARKETING REVIEW journal 883904 10% 27% 148
3 CONSUMER ETHNOCENTRISM authKW 790797 3% 83% 43
4 COUNTRY IMAGE authKW 662271 3% 66% 45
5 JOURNAL OF INTERNATIONAL MARKETING journal 557632 7% 24% 106
6 INTERNATIONAL MARKETING authKW 445452 5% 27% 73
7 GLOBAL BRANDS authKW 355836 1% 80% 20
8 ANIMOSITY authKW 296523 1% 67% 20
9 ETHNOCENTRISM authKW 253635 4% 22% 51
10 COUNTRY OF ORIGIN EFFECT authKW 251467 1% 54% 21

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 228993 74% 1% 1054
2 Communication 17838 14% 0% 202
3 Management 4487 13% 0% 179
4 Hospitality, Leisure, Sport & Tourism 517 2% 0% 26
5 International Relations 230 2% 0% 27
6 Psychology, Applied 189 2% 0% 29
7 Economics 109 4% 0% 57
8 Psychology, Social 43 1% 0% 17
9 Cultural Studies 42 0% 0% 6
10 Film, Radio, Television 38 0% 0% 4

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 INT MKT 98858 1% 26% 17
2 MKT 83313 13% 2% 191
3 BOEING INT BUSINESS 48675 1% 24% 9
4 EDUC ECON TECHNOL CEUTA 44481 0% 100% 2
5 MKT QUANTITAT ANAL 32344 0% 36% 4
6 MKT INT BUSINESS 31822 2% 6% 24
7 AUBREY DAN PROGRAM MANAGEMENT ORG STUDIES 29648 0% 33% 4
8 FINANCE MKT 28579 1% 14% 9
9 MONFORT BUSINESS 27793 0% 25% 5
10 ACCADEMIA LUSSO 22240 0% 100% 1

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 INTERNATIONAL MARKETING REVIEW 883904 10% 27% 148
2 JOURNAL OF INTERNATIONAL MARKETING 557632 7% 24% 106
3 ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS 81838 2% 14% 27
4 JOURNAL OF ADVERTISING 78407 4% 6% 59
5 JOURNAL OF INTERNATIONAL BUSINESS STUDIES 51373 4% 4% 60
6 JOURNAL OF ADVERTISING RESEARCH 47541 4% 4% 55
7 EUROPEAN JOURNAL OF MARKETING 46742 4% 4% 51
8 INTERNATIONAL JOURNAL OF ADVERTISING 45120 2% 7% 28
9 JOURNAL OF BUSINESS RESEARCH 40268 7% 2% 94
10 COLUMBIA JOURNAL OF WORLD BUSINESS 21469 1% 5% 21

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 COUNTRY OF ORIGIN 1836460 11% 52% 160 Search COUNTRY+OF+ORIGIN Search COUNTRY+OF+ORIGIN
2 CONSUMER ETHNOCENTRISM 790797 3% 83% 43 Search CONSUMER+ETHNOCENTRISM Search CONSUMER+ETHNOCENTRISM
3 COUNTRY IMAGE 662271 3% 66% 45 Search COUNTRY+IMAGE Search COUNTRY+IMAGE
4 INTERNATIONAL MARKETING 445452 5% 27% 73 Search INTERNATIONAL+MARKETING Search INTERNATIONAL+MARKETING
5 GLOBAL BRANDS 355836 1% 80% 20 Search GLOBAL+BRANDS Search GLOBAL+BRANDS
6 ANIMOSITY 296523 1% 67% 20 Search ANIMOSITY Search ANIMOSITY
7 ETHNOCENTRISM 253635 4% 22% 51 Search ETHNOCENTRISM Search ETHNOCENTRISM
8 COUNTRY OF ORIGIN EFFECT 251467 1% 54% 21 Search COUNTRY+OF+ORIGIN+EFFECT Search COUNTRY+OF+ORIGIN+EFFECT
9 CONSUMER ANIMOSITY 244643 1% 100% 11 Search CONSUMER+ANIMOSITY Search CONSUMER+ANIMOSITY
10 LOCAL BRANDS 177922 1% 100% 8 Search LOCAL+BRANDS Search LOCAL+BRANDS

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 22241 ETHNIC MARKETING//ESSENCE MAGAZINE//ETHNIC MINORITY CONSUMERS
2 5921 BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT
3 21394 BRAND PERSONALITY//SELF CONGRUITY//DESTINATION PERSONALITY
4 23280 HOFSTEDE//SOCIAL AXIOMS//GLOBE
5 33625 CONSUMER BOYCOTT//CONSUMER BOYCOTTS//FACTORY RELOCATION
6 26702 MEANS END CHAIN//LADDERING//HIERARCHICAL VALUE MAP
7 21700 INTEGRATED MARKETING COMMUNICATIONS//JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES
8 2709 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
9 13965 MATERIALISM//EXPERIENTIAL PURCHASES//MONEY ETHIC
10 15145 SEX ROLES//GENDER ROLE PORTRAYALS//TELEVISION ADVERTISING

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