Class information for:
Level 1: JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
253 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19652
2709 1                   JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING 2200

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF ADVERTISING RESEARCH journal 1738142 19% 29% 414
2 JOURNAL OF ADVERTISING journal 878772 11% 25% 246
3 INTERNATIONAL JOURNAL OF ADVERTISING journal 356248 4% 25% 98
4 BUSINESS WoSSC 347968 74% 2% 1619
5 MOBILE ADVERTISING authKW 333582 2% 61% 38
6 COMMUNICATION WoSSC 255776 43% 2% 946
7 PRODUCT PLACEMENT authKW 243212 1% 57% 30
8 BRAND PLACEMENT authKW 232046 1% 90% 18
9 ADVANCES IN CONSUMER RESEARCH journal 211085 9% 8% 189
10 JOURNAL OF CONSUMER RESEARCH journal 114073 6% 6% 125

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 347968 74% 2% 1619
2 Communication 255776 43% 2% 946
3 Psychology, Applied 2279 5% 0% 116
4 Hospitality, Leisure, Sport & Tourism 1055 2% 0% 46
5 Psychology, Multidisciplinary 655 4% 0% 97
6 Management 486 4% 0% 81
7 Psychology, Social 423 3% 0% 57
8 Psychology, Experimental 391 3% 0% 73
9 Computer Science, Cybernetics 207 1% 0% 22
10 Information Science & Library Science 177 2% 0% 36

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 AUDIENCE S 83335 0% 73% 8
2 MKT 59298 9% 2% 201
3 ADVERTISING 57951 2% 11% 37
4 MEDIA EFFECTS 52951 1% 26% 14
5 STAN RICHARDS ADVERTISING PR 42972 0% 100% 3
6 INTERACT TELEVIS 35805 0% 50% 5
7 BUSINESS ADM MKT ECON FINANCIERA 2 28648 0% 100% 2
8 DISNEY MEDIA ADVERTISING 28648 0% 100% 2
9 IRSIC EA 4262 28648 0% 100% 2
10 ADMISS OFF TEAM 14324 0% 100% 1

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF ADVERTISING RESEARCH 1738142 19% 29% 414
2 JOURNAL OF ADVERTISING 878772 11% 25% 246
3 INTERNATIONAL JOURNAL OF ADVERTISING 356248 4% 25% 98
4 ADVANCES IN CONSUMER RESEARCH 211085 9% 8% 189
5 JOURNAL OF CONSUMER RESEARCH 114073 6% 6% 125
6 PSYCHOLOGY & MARKETING 44837 3% 5% 64
7 JOURNAL OF MARKETING RESEARCH 36282 3% 4% 68
8 INTERNATIONAL JOURNAL OF MARKET RESEARCH 21056 1% 5% 28
9 INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS 20112 1% 6% 22
10 JOURNAL OF BUSINESS RESEARCH 18247 4% 2% 79

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 MOBILE ADVERTISING 333582 2% 61% 38 Search MOBILE+ADVERTISING Search MOBILE+ADVERTISING
2 PRODUCT PLACEMENT 243212 1% 57% 30 Search PRODUCT+PLACEMENT Search PRODUCT+PLACEMENT
3 BRAND PLACEMENT 232046 1% 90% 18 Search BRAND+PLACEMENT Search BRAND+PLACEMENT
4 ADVERTISING EFFECTIVENESS 112244 1% 29% 27 Search ADVERTISING+EFFECTIVENESS Search ADVERTISING+EFFECTIVENESS
5 ADVERTISING 104423 6% 6% 121 Search ADVERTISING Search ADVERTISING
6 LOCATION BASED ADVERTISING 102309 0% 71% 10 Search LOCATION+BASED+ADVERTISING Search LOCATION+BASED+ADVERTISING
7 PERCEIVED INTERACTIVITY 96281 1% 61% 11 Search PERCEIVED+INTERACTIVITY Search PERCEIVED+INTERACTIVITY
8 SMS ADVERTISING 85944 0% 100% 6 Search SMS+ADVERTISING Search SMS+ADVERTISING
9 ADVERTISING VALUE 83335 0% 73% 8 Search ADVERTISING+VALUE Search ADVERTISING+VALUE
10 COVERT MARKETING 83335 0% 73% 8 Search COVERT+MARKETING Search COVERT+MARKETING

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 21700 INTEGRATED MARKETING COMMUNICATIONS//JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES
2 17423 SPONSORSHIP//CELEBRITY ENDORSEMENT//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
3 20225 JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//ZWERLING FAMILY TERM CHAIR
4 17761 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
5 5921 BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT
6 20669 SENSATIONALISM//MEDIA PSYCHOLOGY//INTERPRETIVE COMPLEXITY
7 10136 ATTITUDE STRENGTH//NEED FOR COGNITION//ATTITUDE CERTAINTY
8 11753 ATMOSPHERICS//AMBIENT SCENT//CONSUMER DECISION MAKING STYLES
9 22241 ETHNIC MARKETING//ESSENCE MAGAZINE//ETHNIC MINORITY CONSUMERS
10 9680 FOOD ADVERTISING//FOOD MARKETING//FOOD ADVERTISEMENTS

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