Class information for: |
Basic class information |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 2 | 4 | ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH | 1996300 |
| 9 | 3 | BUSINESS//MANAGEMENT//MKT | 148837 |
| 110 | 2 | ECONOMICS//INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//RAND JOURNAL OF ECONOMICS | 25151 |
| 17761 | 1 | SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION | 611 |
Terms with highest relevance score |
| rank | Category | termType | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|---|
| 1 | SPONSORED SEARCH | authKW | 2227456 | 8% | 94% | 46 |
| 2 | ONLINE ADVERTISING | authKW | 1271009 | 10% | 40% | 61 |
| 3 | GENERALIZED SECOND PRICE AUCTION | authKW | 886700 | 3% | 90% | 19 |
| 4 | SEARCH ENGINE ADVERTISING | authKW | 825298 | 3% | 100% | 16 |
| 5 | SPONSORED SEARCH AUCTIONS | authKW | 776749 | 3% | 94% | 16 |
| 6 | SPONSORED SEARCH ADVERTISING | authKW | 515811 | 2% | 100% | 10 |
| 7 | KEYWORD AUCTIONS | authKW | 495174 | 2% | 80% | 12 |
| 8 | SEARCH ADVERTISING | authKW | 484282 | 2% | 72% | 13 |
| 9 | SEARCH ENGINE MARKETING | authKW | 438422 | 3% | 50% | 17 |
| 10 | PAID SEARCH | authKW | 412649 | 1% | 100% | 8 |
Web of Science journal categories |
| chi_square_rank | Category | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | Business | 24625 | 37% | 0% | 228 |
| 2 | Communication | 3372 | 9% | 0% | 58 |
| 3 | Computer Science, Information Systems | 3096 | 19% | 0% | 116 |
| 4 | Management | 2846 | 15% | 0% | 93 |
| 5 | Operations Research & Management Science | 2710 | 15% | 0% | 94 |
| 6 | Information Science & Library Science | 1341 | 8% | 0% | 46 |
| 7 | Computer Science, Artificial Intelligence | 1268 | 12% | 0% | 76 |
| 8 | Computer Science, Software Engineering | 552 | 7% | 0% | 45 |
| 9 | Economics | 520 | 11% | 0% | 66 |
| 10 | Computer Science, Interdisciplinary Applications | 191 | 5% | 0% | 33 |
Address terms |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | ADVERTISING EFFECTIVENESS | 51581 | 0% | 100% | 1 |
| 2 | ADVERTISING SCI GRP | 51581 | 0% | 100% | 1 |
| 3 | ARTS MFG | 51581 | 0% | 100% | 1 |
| 4 | BRANCH POPRAD | 51581 | 0% | 100% | 1 |
| 5 | BUSINESS MONTCLAIR | 51581 | 0% | 100% | 1 |
| 6 | CEO CORELOGIX INC | 51581 | 0% | 100% | 1 |
| 7 | CHAIR ELECT COMMERCE | 51581 | 0% | 100% | 1 |
| 8 | ELECT BUSINESS PROC | 51581 | 0% | 100% | 1 |
| 9 | ESCUELA TECH SUPER INGN IND VALENCIA | 51581 | 0% | 100% | 1 |
| 10 | GLOBAL WIRELESS PRACTICE | 51581 | 0% | 100% | 1 |
Journals |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | MARKETING SCIENCE | 77621 | 7% | 4% | 42 |
| 2 | JOURNAL OF ADVERTISING RESEARCH | 58371 | 7% | 3% | 40 |
| 3 | JOURNAL OF INTERACTIVE MARKETING | 41750 | 2% | 6% | 14 |
| 4 | INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 27671 | 2% | 4% | 14 |
| 5 | JOURNAL OF MARKETING RESEARCH | 23791 | 5% | 2% | 29 |
| 6 | ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS | 22998 | 2% | 3% | 15 |
| 7 | JOURNAL OF ELECTRONIC COMMERCE RESEARCH | 19326 | 1% | 4% | 9 |
| 8 | INFORMATION SYSTEMS RESEARCH | 10684 | 2% | 2% | 13 |
| 9 | JOURNAL OF ADVERTISING | 10226 | 2% | 1% | 14 |
| 10 | INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 6410 | 1% | 1% | 9 |
Author Key Words |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
Classes with closest relation at Level 1 |