Class information for:
Level 1: MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
110 2             ECONOMICS//INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//RAND JOURNAL OF ECONOMICS 25151
3295 1                   MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH 2050

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 MARKETING SCIENCE journal 1014120 14% 24% 278
2 PRIVATE LABELS authKW 964501 4% 78% 80
3 JOURNAL OF MARKETING RESEARCH journal 705346 14% 16% 289
4 STORE BRANDS authKW 649459 3% 81% 52
5 CATEGORY MANAGEMENT authKW 398567 2% 79% 33
6 BRAND CHOICE authKW 337260 2% 46% 48
7 JOURNAL OF RETAILING journal 336072 7% 15% 145
8 SHELF SPACE ALLOCATION authKW 262309 1% 74% 23
9 BUSINESS WoSSC 257821 66% 1% 1346
10 CHOICE MODELS authKW 227330 2% 30% 50

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 257821 66% 1% 1346
2 Operations Research & Management Science 8892 15% 0% 312
3 Management 7803 14% 0% 283
4 Communication 2893 5% 0% 100
5 Economics 2221 12% 0% 247
6 Social Sciences, Mathematical Methods 1713 4% 0% 76
7 Agricultural Economics & Policy 1187 2% 0% 36
8 Statistics & Probability 306 4% 0% 72
9 Engineering, Industrial 121 2% 0% 33
10 Engineering, Manufacturing 78 1% 0% 28

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 EHRENBERG BASS 138522 1% 35% 26
2 EHRENBERG BASS MKT SCI 81948 1% 22% 24
3 MKT 57470 9% 2% 191
4 DPTO ADM ECON EMP A 46839 0% 38% 8
5 HOTEL MICE MANAGEMENT 46117 0% 100% 3
6 MENDOZA BUSINESS 395 46117 0% 100% 3
7 ERASMUS FOOD MANAGEMENT 30745 0% 100% 2
8 JCPENNEY RETAIL EXCELLENCE 30745 0% 100% 2
9 WHARTON FELLOWS PROGRAM 30745 0% 100% 2
10 COMP INFORMAT SYST ANAL 27324 0% 44% 4

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 MARKETING SCIENCE 1014120 14% 24% 278
2 JOURNAL OF MARKETING RESEARCH 705346 14% 16% 289
3 JOURNAL OF RETAILING 336072 7% 15% 145
4 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 112473 3% 11% 69
5 JOURNAL OF ADVERTISING RESEARCH 71276 4% 6% 81
6 JOURNAL OF MARKETING 60368 4% 5% 75
7 MARKETING LETTERS 53542 2% 8% 44
8 QME-QUANTITATIVE MARKETING AND ECONOMICS 51105 1% 14% 23
9 INTERNATIONAL JOURNAL OF MARKET RESEARCH 16598 1% 5% 24
10 MANAGEMENT SCIENCE 16551 4% 1% 73

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 PRIVATE LABELS 964501 4% 78% 80 Search PRIVATE+LABELS Search PRIVATE+LABELS
2 STORE BRANDS 649459 3% 81% 52 Search STORE+BRANDS Search STORE+BRANDS
3 CATEGORY MANAGEMENT 398567 2% 79% 33 Search CATEGORY+MANAGEMENT Search CATEGORY+MANAGEMENT
4 BRAND CHOICE 337260 2% 46% 48 Search BRAND+CHOICE Search BRAND+CHOICE
5 SHELF SPACE ALLOCATION 262309 1% 74% 23 Search SHELF+SPACE+ALLOCATION Search SHELF+SPACE+ALLOCATION
6 CHOICE MODELS 227330 2% 30% 50 Search CHOICE+MODELS Search CHOICE+MODELS
7 PRICE PROMOTIONS 209216 2% 41% 33 Search PRICE+PROMOTIONS Search PRICE+PROMOTIONS
8 RETAILING 186642 6% 10% 119 Search RETAILING Search RETAILING
9 SCANNER DATA 183919 2% 36% 33 Search SCANNER+DATA Search SCANNER+DATA
10 TRADE PROMOTION 182034 1% 79% 15 Search TRADE+PROMOTION Search TRADE+PROMOTION

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 8985 REFERENCE PRICE//PRICE PERCEPTION//PRICE FAIRNESS
2 13662 DISCRETE GAMES//DIFFERENTIATED PRODUCTS//MERGER SIMULATION
3 17761 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
4 15955 CONJOINT ANALYSIS//PRODUCT LINE DESIGN//DESIGN FOR MARKET SYSTEMS
5 11688 PRICE DISPERSION//MULTICHANNEL RETAILING//INFORMATIVE ADVERTISING
6 10038 CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//CHURN PREDICTION
7 31986 BEHAVIORAL PERSPECTIVE MODEL//ORGANIZATIONAL NEUROSCIENCE//CONSUMER BEHAVIOR ANALYSIS
8 12476 COMPROMISE EFFECT//ATTRACTION EFFECT//CHOICE OVERLOAD
9 19603 LOYALTY PROGRAMS//SWITCHING COSTS//REWARD PROGRAMS
10 20771 MARKETING FINANCE INTERFACE//CHIEF MARKETING OFFICER//FINANCIAL MARKET PERFORMANCE

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