Class information for:
Level 1: CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//CHURN PREDICTION

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
1007 2             TECHNOLOGY ACCEPTANCE MODEL//ONLINE AUCTIONS//WORD OF MOUTH 10680
10038 1                   CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//CHURN PREDICTION 1128

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 CUSTOMER RELATIONSHIP MANAGEMENT authKW 2058430 16% 41% 178
2 CUSTOMER LIFETIME VALUE authKW 1816809 8% 70% 93
3 CHURN PREDICTION authKW 978430 4% 85% 41
4 CUSTOMER EQUITY authKW 524730 3% 52% 36
5 CUSTOMER CHURN authKW 473878 2% 81% 21
6 CUSTOMER RELATIONSHIP MANAGEMENT CRM authKW 444443 3% 45% 35
7 DIRECT MARKETING authKW 443301 4% 36% 44
8 CUSTOMER BASE ANALYSIS authKW 419083 1% 100% 15
9 CRM authKW 393300 5% 23% 62
10 CUSTOMER SEGMENTATION authKW 340496 3% 42% 29

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 40602 35% 0% 398
2 Operations Research & Management Science 15066 26% 0% 297
3 Computer Science, Artificial Intelligence 10374 25% 0% 287
4 Management 7192 18% 0% 200
5 Computer Science, Information Systems 2075 12% 0% 132
6 Engineering, Electrical & Electronic 584 16% 0% 176
7 Information Science & Library Science 456 3% 0% 38
8 Computer Science, Interdisciplinary Applications 354 5% 0% 61
9 Engineering, Industrial 322 3% 0% 36
10 Hospitality, Leisure, Sport & Tourism 272 2% 0% 17

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 ING FINANCIAL SERV 97779 1% 50% 7
2 EXCELLENCE BRAND CUSTOMER MANAGEMENT 96341 1% 27% 13
3 PHD PROGRAM MKT 63492 0% 45% 5
4 MECH BUSINESS ENGN 55878 0% 100% 2
5 SOCIAL STUDIES SOCIAL WORK 55878 0% 100% 2
6 MKT 43356 11% 1% 123
7 LEUVEN GENT MANAGEMENT 37250 0% 67% 2
8 DECIS SCI INFORMAT MANAGEMENT 33463 1% 9% 13
9 SOCIAL DEV WESTERN CHINA DEV STUDIES 31427 0% 38% 3
10 AB FREEMAN BUSINESS NEW ORLEANS 27939 0% 100% 1

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF INTERACTIVE MARKETING 72111 2% 10% 25
2 EXPERT SYSTEMS WITH APPLICATIONS 57324 13% 1% 150
3 MARKETING SCIENCE 42006 4% 4% 42
4 JOURNAL OF MARKETING 26694 3% 3% 37
5 JOURNAL OF MARKETING RESEARCH 17689 3% 2% 34
6 MARKETING INTELLIGENCE & PLANNING 14258 1% 3% 15
7 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 13891 2% 3% 18
8 JOURNAL OF SERVICE RESEARCH 12911 1% 4% 13
9 DECISION SUPPORT SYSTEMS 12038 3% 1% 34
10 INDUSTRIAL MARKETING MANAGEMENT 9541 3% 1% 29

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 CUSTOMER RELATIONSHIP MANAGEMENT 2058430 16% 41% 178 Search CUSTOMER+RELATIONSHIP+MANAGEMENT Search CUSTOMER+RELATIONSHIP+MANAGEMENT
2 CUSTOMER LIFETIME VALUE 1816809 8% 70% 93 Search CUSTOMER+LIFETIME+VALUE Search CUSTOMER+LIFETIME+VALUE
3 CHURN PREDICTION 978430 4% 85% 41 Search CHURN+PREDICTION Search CHURN+PREDICTION
4 CUSTOMER EQUITY 524730 3% 52% 36 Search CUSTOMER+EQUITY Search CUSTOMER+EQUITY
5 CUSTOMER CHURN 473878 2% 81% 21 Search CUSTOMER+CHURN Search CUSTOMER+CHURN
6 CUSTOMER RELATIONSHIP MANAGEMENT CRM 444443 3% 45% 35 Search CUSTOMER+RELATIONSHIP+MANAGEMENT+CRM Search CUSTOMER+RELATIONSHIP+MANAGEMENT+CRM
7 DIRECT MARKETING 443301 4% 36% 44 Search DIRECT+MARKETING Search DIRECT+MARKETING
8 CUSTOMER BASE ANALYSIS 419083 1% 100% 15 Search CUSTOMER+BASE+ANALYSIS Search CUSTOMER+BASE+ANALYSIS
9 CRM 393300 5% 23% 62 Search CRM Search CRM
10 CUSTOMER SEGMENTATION 340496 3% 42% 29 Search CUSTOMER+SEGMENTATION Search CUSTOMER+SEGMENTATION

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 19603 LOYALTY PROGRAMS//SWITCHING COSTS//REWARD PROGRAMS
2 3295 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
3 523 SERVICE QUALITY//CUSTOMER SATISFACTION//CUSTOMER LOYALTY
4 26876 FRAUD DETECTION//INSURANCE FRAUD//CREDIT CARD FRAUD DETECTION
5 20771 MARKETING FINANCE INTERFACE//CHIEF MARKETING OFFICER//FINANCIAL MARKET PERFORMANCE
6 27887 RINKER//CRISP DM//CONJECTURABLE RULES
7 33692 GROUP BUYING//GROUP BUYING AUCTIONS//ONLINE GROUP BUYING
8 6400 CREDIT SCORING//BANKRUPTCY PREDICTION//FINANCIAL DISTRESS PREDICTION
9 13142 IMBALANCED DATASETS//IMBALANCED DATA//CLASS IMBALANCE
10 17761 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION

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