Class information for:
Level 1: MARKETING FINANCE INTERFACE//CHIEF MARKETING OFFICER//FINANCIAL MARKET PERFORMANCE

Basic class information

Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes

The table includes all classes above and classes immediately below the current class.



Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
14 2             BUSINESS//MANAGEMENT//STRATEGIC MANAGEMENT JOURNAL 39374
20771 1                   MARKETING FINANCE INTERFACE//CHIEF MARKETING OFFICER//FINANCIAL MARKET PERFORMANCE 470

Terms with highest relevance score



rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 MARKETING FINANCE INTERFACE authKW 985335 5% 64% 23
2 CHIEF MARKETING OFFICER authKW 273806 1% 58% 7
3 FINANCIAL MARKET PERFORMANCE authKW 134112 0% 100% 2
4 INTERBRAND authKW 134112 0% 100% 2
5 MARKETING AND FINANCE authKW 134112 0% 100% 2
6 SHAREHOLDER VALUE authKW 121090 4% 11% 17
7 TRADEMARKS authKW 96977 2% 16% 9
8 ADVERTISING SPENDING authKW 89407 0% 67% 2
9 MARKETING EXPENDITURES authKW 89407 0% 67% 2
10 MARKET VALUE authKW 82635 3% 9% 14

Web of Science journal categories



chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 38389 53% 0% 249
2 Business, Finance 4597 15% 0% 70
3 Management 4006 20% 0% 96
4 Economics 2114 23% 0% 110
5 Hospitality, Leisure, Sport & Tourism 617 3% 0% 16
6 Engineering, Industrial 439 6% 0% 26
7 Operations Research & Management Science 200 5% 0% 24
8 Communication 92 2% 0% 9
9 Planning & Development 78 2% 0% 9
10 Social Sciences, Mathematical Methods 75 2% 0% 8

Address terms



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 AGSM MBA PROGRAMS 67056 0% 100% 1
2 ARCA EMFC PROGRAMMA 67056 0% 100% 1
3 CEREGE EA 1722 20 67056 0% 100% 1
4 FINANCE SAFE 67056 0% 100% 1
5 HOTEL TAURENT MANAGEMENT DIETET 67056 0% 100% 1
6 IFS LONDON 67056 0% 100% 1
7 INNOVAT EARCH TECHNOL MANAGEMENT ENTREP 67056 0% 100% 1
8 INT BUSINESS MSU CIBER 67056 0% 100% 1
9 JACOBS MANAGEMENT 366 67056 0% 100% 1
10 MKT HOUSE 67056 0% 100% 1

Journals



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF MARKETING 78802 9% 3% 41
2 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 46024 5% 3% 23
3 JOURNAL OF MARKETING RESEARCH 21186 5% 1% 24
4 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 14832 3% 2% 12
5 RESEARCH-TECHNOLOGY MANAGEMENT 11363 3% 1% 12
6 MARKETING SCIENCE 9652 3% 1% 13
7 FORTUNE 8575 3% 1% 12
8 FINANCIAL MANAGEMENT 7255 2% 1% 11
9 JOURNAL OF BUSINESS 6441 2% 1% 9
10 EUROPEAN JOURNAL OF MARKETING 5410 2% 1% 10

Author Key Words



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 MARKETING FINANCE INTERFACE 985335 5% 64% 23 Search MARKETING+FINANCE+INTERFACE Search MARKETING+FINANCE+INTERFACE
2 CHIEF MARKETING OFFICER 273806 1% 58% 7 Search CHIEF+MARKETING+OFFICER Search CHIEF+MARKETING+OFFICER
3 FINANCIAL MARKET PERFORMANCE 134112 0% 100% 2 Search FINANCIAL+MARKET+PERFORMANCE Search FINANCIAL+MARKET+PERFORMANCE
4 INTERBRAND 134112 0% 100% 2 Search INTERBRAND Search INTERBRAND
5 MARKETING AND FINANCE 134112 0% 100% 2 Search MARKETING+AND+FINANCE Search MARKETING+AND+FINANCE
6 SHAREHOLDER VALUE 121090 4% 11% 17 Search SHAREHOLDER+VALUE Search SHAREHOLDER+VALUE
7 TRADEMARKS 96977 2% 16% 9 Search TRADEMARKS Search TRADEMARKS
8 ADVERTISING SPENDING 89407 0% 67% 2 Search ADVERTISING+SPENDING Search ADVERTISING+SPENDING
9 MARKETING EXPENDITURES 89407 0% 67% 2 Search MARKETING+EXPENDITURES Search MARKETING+EXPENDITURES
10 MARKET VALUE 82635 3% 9% 14 Search MARKET+VALUE Search MARKET+VALUE

Core articles

The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1



rank cluster_id2 link
1 21813 ORDER OF ENTRY//FIRST MOVER ADVANTAGE//MARKET PIONEERING
2 18831 PERSISTENCE OF PROFITS//FIRM EFFECTS//INDUSTRY EFFECTS
3 5921 BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT
4 28453 PRODUCT RECALL//PRODUCT HAZARD//4 FACTOR MODEL
5 3295 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
6 1346 MARKET ORIENTATION//JOURNAL OF PRODUCT INNOVATION MANAGEMENT//BUSINESS
7 4904 PATENTS//PATENT CITATIONS//TECHNOLOGY LICENSING
8 10038 CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//CHURN PREDICTION
9 23214 INTELLECTUAL CAPITAL//JOURNAL OF INTELLECTUAL CAPITAL//INTELLECTUAL CAPITAL DISCLOSURE
10 4066 RESEARCH JOINT VENTURES//RD COOPERATION//RD

Go to start page