Class information for:
Level 1: BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
253 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19652
5921 1                   BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT 1584

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 BRAND EQUITY authKW 1131398 9% 42% 137
2 BRAND EXTENSIONS authKW 1108582 5% 71% 79
3 BRAND MANAGEMENT authKW 420547 4% 35% 61
4 BRAND ALLIANCES authKW 331581 1% 83% 20
5 BUSINESS WoSSC 294795 80% 1% 1264
6 CO BRANDING authKW 292333 1% 64% 23
7 ADVANCES IN CONSUMER RESEARCH journal 277997 12% 8% 184
8 JOURNAL OF CONSUMER RESEARCH journal 219298 9% 8% 147
9 BRAND IMAGE authKW 216932 3% 24% 46
10 BRAND ORIENTATION authKW 143236 1% 60% 12

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 294795 80% 1% 1264
2 Management 7434 15% 0% 242
3 Psychology, Applied 5007 9% 0% 143
4 Hospitality, Leisure, Sport & Tourism 2676 4% 0% 61
5 Communication 2160 5% 0% 76
6 Psychology, Social 213 2% 0% 35
7 Engineering, Industrial 149 2% 0% 31
8 Economics 64 3% 0% 51
9 Psychology, Multidisciplinary 49 2% 0% 28
10 Anthropology 29 1% 0% 14

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 MKT 85002 13% 2% 204
2 GERMAN SPEAKING BUSINESS ADM 39791 0% 100% 2
3 BRAND EQU GRP 26526 0% 67% 2
4 BRAND MKT 26526 0% 67% 2
5 MKT INT BUSINESS SPORT MANAGEMENT 26526 0% 67% 2
6 ACCOUNT PLANNING 19895 0% 100% 1
7 ACCOUNTING INFORMAT SYST 026 19895 0% 100% 1
8 ALEX G MCKENNA BUSINESS 19895 0% 100% 1
9 BAILEY K HOWARD WORLD CHAIR MKT 19895 0% 100% 1
10 BRAND MKT BIRMINGHAM BUSINESS 19895 0% 100% 1

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 ADVANCES IN CONSUMER RESEARCH 277997 12% 8% 184
2 JOURNAL OF CONSUMER RESEARCH 219298 9% 8% 147
3 JOURNAL OF MARKETING RESEARCH 92400 6% 5% 92
4 PSYCHOLOGY & MARKETING 78896 5% 6% 72
5 JOURNAL OF CONSUMER PSYCHOLOGY 64085 3% 6% 50
6 JOURNAL OF BUSINESS RESEARCH 61719 8% 3% 123
7 EUROPEAN JOURNAL OF MARKETING 50413 4% 5% 56
8 JOURNAL OF MARKETING 30664 3% 3% 47
9 JOURNAL OF ADVERTISING RESEARCH 27193 3% 3% 44
10 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 25686 2% 4% 29

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 BRAND EQUITY 1131398 9% 42% 137 Search BRAND+EQUITY Search BRAND+EQUITY
2 BRAND EXTENSIONS 1108582 5% 71% 79 Search BRAND+EXTENSIONS Search BRAND+EXTENSIONS
3 BRAND MANAGEMENT 420547 4% 35% 61 Search BRAND+MANAGEMENT Search BRAND+MANAGEMENT
4 BRAND ALLIANCES 331581 1% 83% 20 Search BRAND+ALLIANCES Search BRAND+ALLIANCES
5 CO BRANDING 292333 1% 64% 23 Search CO+BRANDING Search CO+BRANDING
6 BRAND IMAGE 216932 3% 24% 46 Search BRAND+IMAGE Search BRAND+IMAGE
7 BRAND ORIENTATION 143236 1% 60% 12 Search BRAND+ORIENTATION Search BRAND+ORIENTATION
8 BRANDS 135440 3% 14% 50 Search BRANDS Search BRANDS
9 BRANDING STRATEGY 134289 1% 75% 9 Search BRANDING+STRATEGY Search BRANDING+STRATEGY
10 B2B BRANDING 115750 1% 73% 8 Search B2B+BRANDING Search B2B+BRANDING

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 21394 BRAND PERSONALITY//SELF CONGRUITY//DESTINATION PERSONALITY
2 12476 COMPROMISE EFFECT//ATTRACTION EFFECT//CHOICE OVERLOAD
3 17423 SPONSORSHIP//CELEBRITY ENDORSEMENT//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
4 20225 JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//ZWERLING FAMILY TERM CHAIR
5 2709 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
6 11546 CAUSE RELATED MARKETING//CORPORATE SOCIAL RESPONSIBILITY//CAUSE MARKETING
7 7235 COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//CONSUMER ETHNOCENTRISM
8 20771 MARKETING FINANCE INTERFACE//CHIEF MARKETING OFFICER//FINANCIAL MARKET PERFORMANCE
9 8985 REFERENCE PRICE//PRICE PERCEPTION//PRICE FAIRNESS
10 3295 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH

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