Class information for: |
Basic class information |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 2 | 4 | ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH | 1996300 |
| 9 | 3 | BUSINESS//MANAGEMENT//MKT | 148837 |
| 253 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19652 |
| 17423 | 1 | SPONSORSHIP//CELEBRITY ENDORSEMENT//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 628 |
Terms with highest relevance score |
| rank | Category | termType | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|---|
| 1 | SPONSORSHIP | authKW | 2212827 | 15% | 46% | 96 |
| 2 | CELEBRITY ENDORSEMENT | authKW | 1461748 | 6% | 79% | 37 |
| 3 | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | journal | 879198 | 9% | 30% | 58 |
| 4 | AMBUSH MARKETING | authKW | 456223 | 2% | 91% | 10 |
| 5 | SPORTS SPONSORSHIP | authKW | 451657 | 2% | 75% | 12 |
| 6 | SPONSORSHIP EFFECTIVENESS | authKW | 401478 | 1% | 100% | 8 |
| 7 | CELEBRITY ENDORSERS | authKW | 356868 | 1% | 89% | 8 |
| 8 | SPORT SPONSORSHIP | authKW | 312684 | 1% | 69% | 9 |
| 9 | EVENT SPONSORSHIP | authKW | 250924 | 1% | 100% | 5 |
| 10 | JOURNAL OF SPORT MANAGEMENT | journal | 223418 | 8% | 9% | 51 |
Web of Science journal categories |
| chi_square_rank | Category | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | Business | 54858 | 55% | 0% | 344 |
| 2 | Hospitality, Leisure, Sport & Tourism | 47014 | 25% | 1% | 158 |
| 3 | Communication | 25182 | 25% | 0% | 159 |
| 4 | Management | 2583 | 14% | 0% | 90 |
| 5 | Psychology, Applied | 2307 | 10% | 0% | 61 |
| 6 | Sport Sciences | 680 | 8% | 0% | 51 |
| 7 | Architecture | 51 | 0% | 0% | 3 |
| 8 | Psychology, Social | 49 | 2% | 0% | 11 |
| 9 | Cultural Studies | 25 | 0% | 0% | 3 |
| 10 | Business, Finance | 23 | 1% | 0% | 7 |
Address terms |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | SPORTS ADM | 75268 | 1% | 25% | 6 |
| 2 | SPORT MANAGEMENT | 66223 | 3% | 6% | 21 |
| 3 | SPORT MANAGEMENT PROGRAMME | 64520 | 0% | 43% | 3 |
| 4 | 8SECONDS | 50185 | 0% | 100% | 1 |
| 5 | ACCOMMODAT | 50185 | 0% | 100% | 1 |
| 6 | BUSINESS ADM SCI ISAM IAE | 50185 | 0% | 100% | 1 |
| 7 | CCMS ACC | 50185 | 0% | 100% | 1 |
| 8 | COMMERCIAL STRATEGY | 50185 | 0% | 100% | 1 |
| 9 | DPT MKT | 50185 | 0% | 100% | 1 |
| 10 | ECON LEGAL STUDIS | 50185 | 0% | 100% | 1 |
Journals |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 879198 | 9% | 30% | 58 |
| 2 | JOURNAL OF SPORT MANAGEMENT | 223418 | 8% | 9% | 51 |
| 3 | JOURNAL OF ADVERTISING | 127148 | 8% | 5% | 50 |
| 4 | PSYCHOLOGY & MARKETING | 103884 | 8% | 4% | 52 |
| 5 | JOURNAL OF ADVERTISING RESEARCH | 99734 | 8% | 4% | 53 |
| 6 | INTERNATIONAL JOURNAL OF ADVERTISING | 94729 | 4% | 7% | 27 |
| 7 | EUROPEAN SPORT MANAGEMENT QUARTERLY | 33631 | 2% | 5% | 13 |
| 8 | SPORT MANAGEMENT REVIEW | 31387 | 2% | 5% | 13 |
| 9 | EUROPEAN JOURNAL OF MARKETING | 21451 | 4% | 2% | 23 |
| 10 | REVUE FRANCAISE DU MARKETING | 14335 | 0% | 14% | 2 |
Author Key Words |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass | LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | SPONSORSHIP | 2212827 | 15% | 46% | 96 | Search SPONSORSHIP | Search SPONSORSHIP |
| 2 | CELEBRITY ENDORSEMENT | 1461748 | 6% | 79% | 37 | Search CELEBRITY+ENDORSEMENT | Search CELEBRITY+ENDORSEMENT |
| 3 | AMBUSH MARKETING | 456223 | 2% | 91% | 10 | Search AMBUSH+MARKETING | Search AMBUSH+MARKETING |
| 4 | SPORTS SPONSORSHIP | 451657 | 2% | 75% | 12 | Search SPORTS+SPONSORSHIP | Search SPORTS+SPONSORSHIP |
| 5 | SPONSORSHIP EFFECTIVENESS | 401478 | 1% | 100% | 8 | Search SPONSORSHIP+EFFECTIVENESS | Search SPONSORSHIP+EFFECTIVENESS |
| 6 | CELEBRITY ENDORSERS | 356868 | 1% | 89% | 8 | Search CELEBRITY+ENDORSERS | Search CELEBRITY+ENDORSERS |
| 7 | SPORT SPONSORSHIP | 312684 | 1% | 69% | 9 | Search SPORT+SPONSORSHIP | Search SPORT+SPONSORSHIP |
| 8 | EVENT SPONSORSHIP | 250924 | 1% | 100% | 5 | Search EVENT+SPONSORSHIP | Search EVENT+SPONSORSHIP |
| 9 | ATHLETE ENDORSEMENT | 200739 | 1% | 100% | 4 | Search ATHLETE+ENDORSEMENT | Search ATHLETE+ENDORSEMENT |
| 10 | SPONSORSHIP EVALUATION | 200739 | 1% | 100% | 4 | Search SPONSORSHIP+EVALUATION | Search SPONSORSHIP+EVALUATION |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
Classes with closest relation at Level 1 |