Class information for:
Level 1: BRAND PERSONALITY//SELF CONGRUITY//DESTINATION PERSONALITY

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
253 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19652
21394 1                   BRAND PERSONALITY//SELF CONGRUITY//DESTINATION PERSONALITY 444

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 BRAND PERSONALITY authKW 2241507 14% 53% 60
2 SELF CONGRUITY authKW 962800 5% 59% 23
3 DESTINATION PERSONALITY authKW 442272 2% 69% 9
4 FUNCTIONAL CONGRUITY authKW 365053 1% 86% 6
5 SELF CONGRUENCE authKW 283923 2% 50% 8
6 BRAND LOVE authKW 248433 2% 50% 7
7 CONSUMER BRAND IDENTIFICATION authKW 221818 1% 63% 5
8 SELF IMAGE CONGRUENCE authKW 221818 1% 63% 5
9 CUSTOMER BRAND IDENTIFICATION authKW 212949 1% 100% 3
10 BRAND RELATIONSHIPS authKW 181705 2% 32% 8

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 53733 64% 0% 286
2 Hospitality, Leisure, Sport & Tourism 5583 10% 0% 46
3 Psychology, Applied 4256 16% 0% 69
4 Psychology, Social 1217 9% 0% 40
5 Communication 842 6% 0% 25
6 Management 461 7% 0% 33
7 Psychology, Multidisciplinary 139 5% 0% 20
8 Environmental Studies 41 2% 0% 9
9 Anthropology 24 1% 0% 6
10 Economics 17 3% 0% 14

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 ADV PROD SOURCING 70983 0% 100% 1
2 AF MKT CUSTOMER INSIGHTS 70983 0% 100% 1
3 BIOINFORMAT BIOMARKER DISCOVERY INFORMATION 70983 0% 100% 1
4 BUSINESS ECON 209 70983 0% 100% 1
5 CARDIFF BUSINISS 70983 0% 100% 1
6 COMMUN INTER E CCIR 70983 0% 100% 1
7 DIRECC INVEST EXTENS 70983 0% 100% 1
8 ENTREPRENEURIAL INNOVAT PUBL GOOD 70983 0% 100% 1
9 ETHN GRP 70983 0% 100% 1
10 HIGH TECH CRIME TEAM 70983 0% 100% 1

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF CONSUMER PSYCHOLOGY 82374 7% 4% 30
2 PSYCHOLOGY & MARKETING 59170 7% 3% 33
3 JOURNAL OF CONSUMER RESEARCH 39414 7% 2% 33
4 JOURNAL OF BUSINESS RESEARCH 22147 9% 1% 39
5 EUROPEAN JOURNAL OF MARKETING 18587 4% 1% 18
6 JOURNAL OF CONSUMER BEHAVIOUR 7662 1% 2% 6
7 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 7449 2% 1% 9
8 JOURNAL OF TRAVEL & TOURISM MARKETING 7383 2% 1% 8
9 JOURNAL OF VACATION MARKETING 6447 1% 3% 3
10 MARKETING LETTERS 6253 2% 1% 7

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 BRAND PERSONALITY 2241507 14% 53% 60 Search BRAND+PERSONALITY Search BRAND+PERSONALITY
2 SELF CONGRUITY 962800 5% 59% 23 Search SELF+CONGRUITY Search SELF+CONGRUITY
3 DESTINATION PERSONALITY 442272 2% 69% 9 Search DESTINATION+PERSONALITY Search DESTINATION+PERSONALITY
4 FUNCTIONAL CONGRUITY 365053 1% 86% 6 Search FUNCTIONAL+CONGRUITY Search FUNCTIONAL+CONGRUITY
5 SELF CONGRUENCE 283923 2% 50% 8 Search SELF+CONGRUENCE Search SELF+CONGRUENCE
6 BRAND LOVE 248433 2% 50% 7 Search BRAND+LOVE Search BRAND+LOVE
7 CONSUMER BRAND IDENTIFICATION 221818 1% 63% 5 Search CONSUMER+BRAND+IDENTIFICATION Search CONSUMER+BRAND+IDENTIFICATION
8 SELF IMAGE CONGRUENCE 221818 1% 63% 5 Search SELF+IMAGE+CONGRUENCE Search SELF+IMAGE+CONGRUENCE
9 CUSTOMER BRAND IDENTIFICATION 212949 1% 100% 3 Search CUSTOMER+BRAND+IDENTIFICATION Search CUSTOMER+BRAND+IDENTIFICATION
10 BRAND RELATIONSHIPS 181705 2% 32% 8 Search BRAND+RELATIONSHIPS Search BRAND+RELATIONSHIPS

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 5921 BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT
2 17423 SPONSORSHIP//CELEBRITY ENDORSEMENT//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
3 2884 CONSUMPTION MARKETS & CULTURE//ADVANCES IN CONSUMER RESEARCH//MARKETING THEORY
4 22241 ETHNIC MARKETING//ESSENCE MAGAZINE//ETHNIC MINORITY CONSUMERS
5 11546 CAUSE RELATED MARKETING//CORPORATE SOCIAL RESPONSIBILITY//CAUSE MARKETING
6 13965 MATERIALISM//EXPERIENTIAL PURCHASES//MONEY ETHIC
7 12304 VIRTUAL COMMUNITIES//BRAND COMMUNITY//ONLINE COMMUNITIES
8 7235 COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//CONSUMER ETHNOCENTRISM
9 523 SERVICE QUALITY//CUSTOMER SATISFACTION//CUSTOMER LOYALTY
10 11753 ATMOSPHERICS//AMBIENT SCENT//CONSUMER DECISION MAKING STYLES

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