Class information for:
Level 1: CAUSE RELATED MARKETING//CORPORATE SOCIAL RESPONSIBILITY//CAUSE MARKETING

Basic class information
Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
9 3       BUSINESS//MANAGEMENT//MKT 148837
253 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19652
11546 1                   CAUSE RELATED MARKETING//CORPORATE SOCIAL RESPONSIBILITY//CAUSE MARKETING 1000

Terms with highest relevance score


rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 CAUSE RELATED MARKETING authKW 1331501 5% 81% 52
2 CORPORATE SOCIAL RESPONSIBILITY authKW 1105322 30% 12% 301
3 CAUSE MARKETING authKW 455071 2% 76% 19
4 CORPORATE REPUTATION authKW 358603 4% 27% 42
5 CORPORATE IMAGE authKW 270367 3% 28% 31
6 CONSUMER COMPANY IDENTIFICATION authKW 262624 1% 83% 10
7 CORPORATE IDENTITY authKW 262378 3% 29% 29
8 CORPORATE MARKETING authKW 238327 1% 69% 11
9 STAKEHOLDER MARKETING authKW 212724 1% 75% 9
10 CORPORATE ABILITY authKW 201695 1% 80% 8

Web of Science journal categories


chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 144275 70% 1% 703
2 Ethics 18750 15% 0% 145
3 Management 7914 20% 0% 197
4 Hospitality, Leisure, Sport & Tourism 6200 7% 0% 73
5 Communication 4731 9% 0% 88
6 Psychology, Applied 1132 6% 0% 55
7 Environmental Studies 317 4% 0% 35
8 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY 167 2% 0% 19
9 Economics 52 4% 0% 35
10 Social Issues 35 1% 0% 7

Address terms


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 UNIV B4113 94546 0% 100% 3
2 BRAND MANAGEMENT PROGRAM 63031 0% 100% 2
3 CORP SOCIAL PONSIBIL STRATEGY ENTREPREN 63031 0% 100% 2
4 MKT 59857 14% 1% 136
5 ALBA BUSINESS 46784 1% 21% 7
6 AREA COMERCIALIZAC INVEST MERCADOS 46784 1% 21% 7
7 VOICE PROJECT 42019 0% 67% 2
8 ABORAT INNOVAT SICHUAN SOCIAL CREDIT SYST 31515 0% 100% 1
9 ADVERTISING MKT COMMUN 31515 0% 100% 1
10 AREA INT PROJECT MANAGEMENT 31515 0% 100% 1

Journals


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF BUSINESS ETHICS 80668 13% 2% 129
2 EUROPEAN JOURNAL OF MARKETING 38738 4% 3% 39
3 JOURNAL OF BUSINESS RESEARCH 32563 7% 1% 71
4 JOURNAL OF PUBLIC POLICY & MARKETING 29631 3% 3% 27
5 JOURNAL OF SERVICES MARKETING 25939 2% 4% 19
6 JOURNAL OF MARKETING 23952 3% 2% 33
7 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 21607 2% 3% 23
8 JOURNAL OF CONSUMER PSYCHOLOGY 13140 2% 2% 18
9 BUSINESS ETHICS-A EUROPEAN REVIEW 12994 1% 4% 11
10 JOURNAL OF ADVERTISING 12746 2% 2% 20

Author Key Words


chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 CAUSE RELATED MARKETING 1331501 5% 81% 52 Search CAUSE+RELATED+MARKETING Search CAUSE+RELATED+MARKETING
2 CORPORATE SOCIAL RESPONSIBILITY 1105322 30% 12% 301 Search CORPORATE+SOCIAL+RESPONSIBILITY Search CORPORATE+SOCIAL+RESPONSIBILITY
3 CAUSE MARKETING 455071 2% 76% 19 Search CAUSE+MARKETING Search CAUSE+MARKETING
4 CORPORATE REPUTATION 358603 4% 27% 42 Search CORPORATE+REPUTATION Search CORPORATE+REPUTATION
5 CORPORATE IMAGE 270367 3% 28% 31 Search CORPORATE+IMAGE Search CORPORATE+IMAGE
6 CONSUMER COMPANY IDENTIFICATION 262624 1% 83% 10 Search CONSUMER+COMPANY+IDENTIFICATION Search CONSUMER+COMPANY+IDENTIFICATION
7 CORPORATE IDENTITY 262378 3% 29% 29 Search CORPORATE+IDENTITY Search CORPORATE+IDENTITY
8 CORPORATE MARKETING 238327 1% 69% 11 Search CORPORATE+MARKETING Search CORPORATE+MARKETING
9 STAKEHOLDER MARKETING 212724 1% 75% 9 Search STAKEHOLDER+MARKETING Search STAKEHOLDER+MARKETING
10 CORPORATE ABILITY 201695 1% 80% 8 Search CORPORATE+ABILITY Search CORPORATE+ABILITY

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1


rank cluster_id2 link
1 310 CORPORATE SOCIAL RESPONSIBILITY//JOURNAL OF BUSINESS ETHICS//CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
2 17423 SPONSORSHIP//CELEBRITY ENDORSEMENT//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
3 21394 BRAND PERSONALITY//SELF CONGRUITY//DESTINATION PERSONALITY
4 5921 BRAND EQUITY//BRAND EXTENSIONS//BRAND MANAGEMENT
5 13200 ORGANIZATIONAL IDENTIFICATION//ORGANIZATIONAL IDENTITY//IDENTITY WORK
6 33625 CONSUMER BOYCOTT//CONSUMER BOYCOTTS//FACTORY RELOCATION
7 16192 JOURNAL OF SUSTAINABLE TOURISM//GREEN HOTEL//SUSTAINABLE TOURISM TRANSPORT
8 38768 BUSINESS ORG COMMERCIALIZAT//CORPORATE RESPONSABILITY//ENTREPRENEURIAL SUSTAINABILITY
9 523 SERVICE QUALITY//CUSTOMER SATISFACTION//CUSTOMER LOYALTY
10 14739 FAIR TRADE//POLITICAL CONSUMERISM//ALTERNATIVE TRADE

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