Class information for: |
Basic class information |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 2 | 4 | ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH | 1996300 |
| 9 | 3 | BUSINESS//MANAGEMENT//MKT | 148837 |
| 253 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19652 |
| 21700 | 1 | INTEGRATED MARKETING COMMUNICATIONS//JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES | 432 |
Terms with highest relevance score |
| rank | Category | termType | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|---|
| 1 | INTEGRATED MARKETING COMMUNICATIONS | authKW | 905367 | 5% | 56% | 22 |
| 2 | JOURNAL OF ADVERTISING RESEARCH | journal | 846289 | 30% | 9% | 128 |
| 3 | ADVERTISING AGENCIES | authKW | 533594 | 4% | 46% | 16 |
| 4 | JOURNAL OF ADVERTISING | journal | 215654 | 13% | 5% | 54 |
| 5 | INTEGRATED COMMUNICATION | authKW | 194543 | 1% | 67% | 4 |
| 6 | ADVERTISING RANKINGS | authKW | 145909 | 0% | 100% | 2 |
| 7 | C ITALISING CREAT | address | 145909 | 0% | 100% | 2 |
| 8 | MARKETING COMMUNICATION EFFECTIVENESS | authKW | 145909 | 0% | 100% | 2 |
| 9 | MARKETING COMMUNICATION OBJECTIVES | authKW | 145909 | 0% | 100% | 2 |
| 10 | INTERNATIONAL JOURNAL OF ADVERTISING | journal | 137732 | 6% | 7% | 27 |
Web of Science journal categories |
| chi_square_rank | Category | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | Communication | 81885 | 55% | 0% | 237 |
| 2 | Business | 80058 | 80% | 0% | 344 |
| 3 | Management | 958 | 11% | 0% | 46 |
| 4 | Religion | 29 | 1% | 0% | 5 |
| 5 | Psychology, Educational | 27 | 1% | 0% | 5 |
| 6 | Information Science & Library Science | 23 | 1% | 0% | 6 |
| 7 | Cultural Studies | 16 | 0% | 0% | 2 |
| 8 | Psychology, Applied | 15 | 1% | 0% | 5 |
| 9 | Hospitality, Leisure, Sport & Tourism | 7 | 0% | 0% | 2 |
| 10 | Architecture | 7 | 0% | 0% | 1 |
Address terms |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | C ITALISING CREAT | 145909 | 0% | 100% | 2 |
| 2 | ADVERTISING CONSUMPT | 72955 | 0% | 100% | 1 |
| 3 | BRAND PROD MANAGEMENT | 72955 | 0% | 100% | 1 |
| 4 | BUSINESS ADM MKT INT BUSINESS | 72955 | 0% | 100% | 1 |
| 5 | CHAIR MASS COMMUN | 72955 | 0% | 100% | 1 |
| 6 | COMUNICAC AUDIOVISUAL PUBLICIDAD UAB | 72955 | 0% | 100% | 1 |
| 7 | GRP INVEST PUBLICIDAD | 72955 | 0% | 100% | 1 |
| 8 | INTEGRATED MKT COMMUNICAT | 72955 | 0% | 100% | 1 |
| 9 | LEHRSTUHL UNTERNEHMENSPOLIT MARKETING | 72955 | 0% | 100% | 1 |
| 10 | MICROSOFT ENTERTAINMENT DEVICES | 72955 | 0% | 100% | 1 |
Journals |
| chi_square_rank | term | chi_square | shrOfCwithTerm | shrOfTermInClass | termInClass |
|---|---|---|---|---|---|
| 1 | JOURNAL OF ADVERTISING RESEARCH | 846289 | 30% | 9% | 128 |
| 2 | JOURNAL OF ADVERTISING | 215654 | 13% | 5% | 54 |
| 3 | INTERNATIONAL JOURNAL OF ADVERTISING | 137732 | 6% | 7% | 27 |
| 4 | JOURNAL OF THE MARKET RESEARCH SOCIETY | 36544 | 3% | 4% | 14 |
| 5 | EUROPEAN JOURNAL OF MARKETING | 31204 | 5% | 2% | 23 |
| 6 | PUBLIC RELATIONS REVIEW | 12464 | 4% | 1% | 17 |
| 7 | MARKETING INTELLIGENCE & PLANNING | 10596 | 2% | 2% | 8 |
| 8 | SERVICE INDUSTRIES JOURNAL | 4717 | 2% | 1% | 10 |
| 9 | COMUNICACION Y SOCIEDAD | 3940 | 0% | 3% | 2 |
| 10 | JOURNAL OF MARKETING | 3251 | 2% | 1% | 8 |
Author Key Words |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
Classes with closest relation at Level 1 |