Class information for:
Level 1: JOURNAL OF THE MARKET RESEARCH SOCIETY//ADVERTISING MEDIA PLANNING//AUDIENCE INTELLIGENCE

Basic class information

Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes

The table includes all classes above and classes immediately below the current class.



Cluster id Level Cluster label #P
2 4 ECONOMICS//POLITICAL SCIENCE//EDUCATION & EDUCATIONAL RESEARCH 1996300
608 3       FUTURES//SYSTEM DYNAMICS REVIEW//SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE 13886
3515 2             INTERFACES//OR MS EDUCATION//PRODUCTIVE WARD 1523
31444 1                   JOURNAL OF THE MARKET RESEARCH SOCIETY//ADVERTISING MEDIA PLANNING//AUDIENCE INTELLIGENCE 166

Terms with highest relevance score



rank Category termType chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF THE MARKET RESEARCH SOCIETY journal 408318 17% 7% 29
2 ADVERTISING MEDIA PLANNING authKW 189861 1% 100% 1
3 AUDIENCE INTELLIGENCE address 189861 1% 100% 1
4 CEDAR R IDS AREA BUSINESS CHAIR address 189861 1% 100% 1
5 DIPARTIMENTO PROD STAT COORDINAMENTO TECN SCI address 189861 1% 100% 1
6 EVIDENT DEPENDENCE authKW 189861 1% 100% 1
7 EXPENDITURE DIARIES authKW 189861 1% 100% 1
8 FUSION DISTRIBUTION authKW 189861 1% 100% 1
9 GUTTMAN SCALOGRAM ANALYSIS authKW 189861 1% 100% 1
10 INCREMENTAL IMPUTATION authKW 189861 1% 100% 1

Web of Science journal categories



chi_square_rank Category chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 Business 20497 65% 0% 108
2 Communication 2335 15% 0% 25
3 Management 476 12% 0% 20
4 Statistics & Probability 206 9% 0% 15
5 COMPUTER APPLICATIONS & CYBERNETICS 70 1% 0% 1
6 Social Sciences, Mathematical Methods 56 2% 0% 4
7 Agricultural Economics & Policy 44 1% 0% 2
8 Psychology, Mathematical 42 1% 0% 2
9 Industrial Relations & Labor 30 1% 0% 2
10 Hospitality, Leisure, Sport & Tourism 25 1% 0% 2

Address terms



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 AUDIENCE INTELLIGENCE 189861 1% 100% 1
2 CEDAR R IDS AREA BUSINESS CHAIR 189861 1% 100% 1
3 DIPARTIMENTO PROD STAT COORDINAMENTO TECN SCI 189861 1% 100% 1
4 MULTIVIS PROD GRP 189861 1% 100% 1
5 ALBERTS BUSINESS ECON 94930 1% 50% 1
6 SOCIAL STAT DEMOG S3RI 94930 1% 50% 1
7 MKT PROGRAM 63284 1% 17% 2
8 DIPARTIMENTO SCI FORMAZ 58415 1% 15% 2
9 JAGUAR 47464 1% 25% 1
10 W FIELDING RUBEL BUSINESS 47464 1% 25% 1

Journals



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass
1 JOURNAL OF THE MARKET RESEARCH SOCIETY 408318 17% 7% 29
2 JOURNAL OF ADVERTISING RESEARCH 59257 13% 1% 21
3 MANAGERIAL AND DECISION ECONOMICS 24663 4% 2% 6
4 INTERNATIONAL JOURNAL OF MARKET RESEARCH 22825 5% 2% 8
5 EUROPEAN JOURNAL OF MARKETING 15354 6% 1% 10
6 GEC JOURNAL OF TECHNOLOGY 7593 1% 4% 1
7 JOURNAL OF MARKETING RESEARCH 6664 5% 0% 8
8 LABOUR HISTORY 4287 1% 1% 2
9 CHINESE JOURNAL OF PSYCHOLOGY 4125 1% 2% 1
10 JOURNAL OF ADVERTISING 3073 2% 0% 4

Author Key Words



chi_square_rank term chi_square shrOfCwithTerm shrOfTermInClass termInClass LCSH search Wikipedia search
1 ADVERTISING MEDIA PLANNING 189861 1% 100% 1 Search ADVERTISING+MEDIA+PLANNING Search ADVERTISING+MEDIA+PLANNING
2 EVIDENT DEPENDENCE 189861 1% 100% 1 Search EVIDENT+DEPENDENCE Search EVIDENT+DEPENDENCE
3 EXPENDITURE DIARIES 189861 1% 100% 1 Search EXPENDITURE+DIARIES Search EXPENDITURE+DIARIES
4 FUSION DISTRIBUTION 189861 1% 100% 1 Search FUSION+DISTRIBUTION Search FUSION+DISTRIBUTION
5 GUTTMAN SCALOGRAM ANALYSIS 189861 1% 100% 1 Search GUTTMAN+SCALOGRAM+ANALYSIS Search GUTTMAN+SCALOGRAM+ANALYSIS
6 INCREMENTAL IMPUTATION 189861 1% 100% 1 Search INCREMENTAL+IMPUTATION Search INCREMENTAL+IMPUTATION
7 INFORMATIONAL POWER AND ENVIRONMENTAL PLANNING 189861 1% 100% 1 Search INFORMATIONAL+POWER+AND+ENVIRONMENTAL+PLANNING Search INFORMATIONAL+POWER+AND+ENVIRONMENTAL+PLANNING
8 MEDIA MARKET MATCHING 189861 1% 100% 1 Search MEDIA+MARKET+MATCHING Search MEDIA+MARKET+MATCHING
9 MODIFIED FEDOROV ALGORITHM 189861 1% 100% 1 Search MODIFIED+FEDOROV+ALGORITHM Search MODIFIED+FEDOROV+ALGORITHM
10 PROFIT CONTRIBUTION VARIANCE ANALYSIS 189861 1% 100% 1 Search PROFIT+CONTRIBUTION+VARIANCE+ANALYSIS Search PROFIT+CONTRIBUTION+VARIANCE+ANALYSIS

Core articles

The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.

Classes with closest relation at Level 1



rank cluster_id2 link
1 31340 QUESTION BEHAVIOR EFFECT//QUESTION BEHAVIOUR EFFECT//PANEL CONDITIONING
2 36591 MARKETING INFORMATION SYSTEMS//ADOPTION OF MARKETING DECISION SUPPORT SYSTEMS//ANAL OPERAT INVESTMENT ALTERNAT
3 38290 AGENT BASED MODELING AND SIMULATING//BOTTOM UP IT USE//COLLECTIVE LEVEL IT USE
4 17761 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
5 38551 ARTAMENTO ESTATILST INVEST OPERAC//COLLECTIVE AND INDIVIDUAL REWARDS//COMPENSATION AND REWARD STRATEGIES
6 33406 BLM FRAMEWORK//LOGISTICS PROFESSIONALS//COMPETENCY REQUIREMENTS
7 3295 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
8 24868 ADVANCES IN CONSUMER RESEARCH//BUSINESS 308//COMPUTER MEDIATED EXPERIMENTS
9 3707 MULTIPLE IMPUTATION//MISSING DATA//PATTERN MIXTURE MODEL
10 31368 COLLEGE AND UNIVERSITY//ENHANCING PARENTAL PARTICIPATION//INFORMAT SCI LIB SCI

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