Last edit: 13/02/2014
The educational programme has a technical, scientific base with a foundation in mathematics and natural science. Media Technology focuses on services and products aimed primarily at the consumer market. Therefore, the programme also offers relevant knowledge from social and behavioural science and insights into the contents and design of media. Specialized knowledge is given about technology for static media forms (text, image, print), dynamic media forms (audio, video) and interactive media forms (internet, games, dialogue systems, etc.). Each student must, in addition, acquire deeper knowledge within at least two of the following areas of media technology: interactive media technology, image and video technology, audio technology, human-computer interaction, printed communication or an individually specified area approved by the program coordinator.
Knowledge and understanding
The Media Technology program will give the student the fundamental knowledge and abilities needed to successfully work with and from an engineering perspective solve technical, organisational, methodological, design-related, and user-related problems within the media field. The program gives knowledge about the technical as well as multi-disciplinary foundation that media and their technology for production, distribution, and consumption rely upon.
Skills and abilities
The Media Technology program will give the student prerequisites to, with a comprehensive perspective, critically, independently and creatively identify, formulate, and handle complex problems, analyze and critically evaluate different technical, organisational, and design-related solutions. The student will also have the ability to plan and and implement qualified assignments within given constraints and considering sustainability. The program will also give a foundation for further education on the research level and an ability to participate in research and development work and thereby contribute to the knowledge development within the area. The student will develop an understanding of and an ability to work in teams and to cooperate in groups with participants from different backgrounds. The student will also be able to continously develop his/her skills and abiliteies.
Ability to make judgments and adopt a standpoint
The Media Technology will gain the ability to integrate knowledge from different disciplines and experiences as well as to model, plan and evaluate products, services, systems, and processes. The student will also get an understanding of business development within the media field and of the important role of media in society, opinion building and democratic processes as of the ethical and legal aspects of media and their contents, and the relationship between technology, contents and usage in the media. This includes a consciousness about the possibilities and limitations of technology and the responsibility of technology developers for how the technology is used.