DM2560 Media Management, practice module 7.5 credits
Media management, praktisk modul
This course has been discontinued.
Last planned examination: Autumn 2020
Decision to discontinue this course: No information inserted
Intended learning outcomes
On completion of the course, the student should be able to
â€¢ use theoretical perspectives in analysis of current case studies in media markets to facilitate well informed management decision including choice of and arguments why a perspective is appropriate for a definite analysis and management task.
Course main content
The course consists of business project and related guest lectures.
Business project and guest lectures. The assignment for the business project is to create a strategic business plan including recommendations for a company in the media industry. The work is carried out in groups of 4-5 students, and companies will be assigned to each group. Group supervision will be given in this module.