HU1801 Industrial Marketing 7.5 credits

Marketing means to bring a product into line with consumer needs. The course will bring perspectives from the views of companies, researchers, and consultants. Literature and lectures discuss strategies, market information, and buying behavior. The students will acquaint themselves with different concepts, methods, models, and approaches in marketing management, and they will apply the knowledge  for an industrial product or a company. Focus will be the distinctive features in industrial marketing.

For grade E the student shall:

• be able to explain common concepts, methods, and approaches that are characteristic of modern industrial marketing
• perform an analysis from the present situation with respect to strengths and weaknesses in a product/company
• be able to explain methods for market research and market planning
• know about the differences between consumer and product markets
• be able to describe how companies can influence during purchasing process and buying decisions
• be able to explain how companies can work market oriented with strategy and planning for portfolios of products and services, pricing, distribution and communications
• know about the most important laws regulating the behavior of marketing actors
• be able to explain relevant aspects of sustainable development

Physics 2, Chemistry 1, Mathematics 3c. In each of the subjects, a minimum of the grade E is required.

Marketing Management, European edition, Kotler, Keller et al, PEARSON

Referenslitteratur

Principles of Marketing, PEARSON

Företagsekonomi 100, faktabok, LIBER, Modern Industriell Ekonomi, STUDENTLITTERATUR

If the course is discontinued, students may request to be examined during the following two academic years.

• PRO1 - Project, 4.0 credits, grading scale: A, B, C, D, E, FX, F
• TEN2 - Written examination, 3.0 credits, grading scale: P, F
• ÖVN1 - Exercises, 0.5 credits, grading scale: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Passed written exam (TEN1; 3 cr.)

Passed marketing plan (PRO1; 4 cr.)

Exercises (ÖVN1; 0,5 cr. )

Peter Sillén

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.