Artificial intelligence (AI) is transforming the world, helping organisations of all sizes to grow, innovate and make smarter decisions. This course aims to provide students with knowledge of the principles, tools and techniques that drive this transformation. The course provides an understanding of AI and machine learning and its applications in various business areas and industry sectors.
The course provides an introduction to AI and machine learning, focusing on techniques, theories and historical development. It emphasises the central role of data, from collection to analysis, and explores the potential of AI in business and industrial applications. The course analyses the strengths and weaknesses of AI and identifies specific problem areas where AI can be useful, both in industry and society.
Furthermore, the course addresses AI from a strategic business perspective, emphasising the integration of AI into business strategies, and balancing efficiency with adaptability. Ethical, legal and regulatory aspects of AI are discussed, as well as business risks. The course concludes with a practical case where participants identify suitable business areas for AI and implement a strategy to apply AI to specific problem areas.
The course consists of five modules:
1. Basic AI,
2. Business applications of AI,
3. Strategic AI,
4. Ethics, laws and regulations in relation to AI,
5. Implementation of an AI strategy.